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Lumina Communications: B2B Tech PR and Hugh Burnham Q&A

Lumina Communications was a Silicon Valley B2B tech PR firm founded by Hugh Burnham and acquired by ICR on May 2, 2023. See the deal, leadership and focus.

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Profiled

Jun 3, 2026

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EPR Editorial Team

Firm summary

Lumina Communications is a B2B technology PR firm headquartered in Silicon Valley, founded by Hugh Burnham and acquired by ICR, which announced the deal on May 2, 2023. It specialized in cybersecurity, enterprise software and IT infrastructure, with offices in New York City and San Diego, per ICR. Burnham became an ICR managing partner, and O'Dwyer's reported Lumina had more than 40 staff and 50 clients.

Originally published June 2026. Updated October 17, 2026.

What did ICR announce in May 2023?

ICR said it had acquired Lumina, an award-winning B2B technology PR firm, and that Burnham would become managing partner, reporting to Ryan and Duffy. O'Dwyer's reported that Burnham would focus on deepening ties with West Coast start-ups, venture capitalists and private equity firms, and that Lumina clients gained access to ICR's investor relations, capital markets advisory, crisis and special situations services. ICR's technology page says the deal brought more than 50 clients and expanded its Silicon Valley footprint. See EPR's ICR profile.

Who is Hugh Burnham?

Burnham founded Lumina and led it as CEO until the acquisition, when he became an ICR managing partner. ICR's release credits him and the Lumina team with building the agency over 20 years. He has described Lumina's revenue and the exit values of its clients in interviews, and those self-reported figures are not repeated here.

What did Lumina specialize in?

ICR described Lumina as a strategic, B2B technology-focused communications firm specializing in cybersecurity, enterprise software and IT infrastructure. Lumina now operates inside ICR's technology practice, which ICR says has hubs in Silicon Valley and New York. EPR's technology PR section covers the category.

How does Lumina compare with other tech PR firms?

Lumina is now part of a larger financial and strategic communications group, so compare it with Highwire, Walker Sands and Matter Communications. EPR's technology PR agencies ranking shows the wider field.

Related: PR agency profiles, ICR, Technology PR, Technology PR agencies, 5W Public Relations

Lumina Communications: B2B Tech PR and Hugh Burnham Q&A FAQ

Who acquired Lumina Communications?

ICR announced its acquisition of Lumina on May 2, 2023.

Who is Hugh Burnham?

He founded Lumina Communications and became a managing partner at ICR after the acquisition.

What did Lumina specialize in?

B2B technology PR for cybersecurity, enterprise software and IT infrastructure.

Does Lumina still operate independently?

No. It joined ICR's technology practice after the 2023 acquisition.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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