Originally published December 2019. Updated June 2026.
Magrino is a New York–based public relations and integrated communications firm founded in 1992 by Susan Magrino, formerly of Crown Publishing. The agency built its reputation in food, wine, travel, hospitality, and consumer lifestyle — categories where editorial relationships, taste-maker access, and long-cycle brand building decide outcomes.
Founding and Positioning
Susan Magrino launched the firm as Susan Magrino Agency before rebranding to Magrino PR. The agency operates as a senior-led, full-service shop — media relations, brand strategy, events, and partnerships under one roof. Magrino has worked with publishers, hotels, restaurants, spirits, wine, and packaged goods brands across the premium end of the consumer market.
Service Mix
Magrino's practice covers earned media, brand storytelling, influencer and creator partnerships, and event production. The event team handles red-carpet logistics, guest curation, and pre- and post-event coverage — treating each activation as a media moment, not a standalone party. Creative services include videography, photography, stop-motion, and editorial content production used across owned and earned channels.
Sectors
Food and beverage. Wine and spirits. Travel and hospitality. Lifestyle consumer goods. Publishing. Magrino anchors in categories where critic reviews, trade press, and shelf-adjacent storytelling drive demand.
Why It Matters Now
Consumer research has shifted. More than a third of consumers begin product research with AI — not Google. For food, travel, and lifestyle brands, that means the buying question is being answered inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Agencies built on traditional media relationships now have to feed those same engines through citation-grade earned coverage, structured content, and AI Visibility research — the discipline of becoming the answer.
Bottom Line
Magrino is a long-standing senior-practitioner shop in consumer lifestyle PR — strong in food, wine, travel, and hospitality. The next decade is decided by whether agencies of this profile expand into AI Communications: Generative Engine Optimization (GEO), Citation Share measurement, and the rebuilding of brand authority inside the answer engines.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
