Daniela Mancinelli is the CEO of North 6th Agency (N6A), a SoHo-based public relations firm and the pioneer of Outcome Relations — a PR service model that aligns with specific business outcomes (revenue, competitive positioning, capital raise, M&A, recruiting, enterprise value). Mancinelli joined N6A in 2015 as Chief Operating Officer, drove annual revenue growth above 25%, and was appointed CEO in December 2020.
The Interview
Q: Where did your Public Relations journey begin?
A: I started as a Junior Publicist at a boutique PR firm in Los Angeles about 15 years ago. We represented clients in fashion, entertainment, film and television. I did everything from pitching key media outlets, walking clients down red carpets, and hosting international press junkets. I spent many years in entertainment, and that's where my passion for PR began.
Q: N6A pioneered Outcome Relations. What is OR?
A: Outcome Relations is a service model designed to align with the specific business outcomes of CEOs, CMOs, and brand marketers. At the beginning of every engagement, N6A works with the client to identify the outcome that's most important: Revenue, Competitive Positioning, Capital Raise, M&A, Recruiting, or Enterprise Value. We create a customized, full-spectrum program focused on building a repository of credibility assets (media placements) and amplification strategies that are continuously measured and optimized over time to deliver that targeted outcome. The model has proven very successful — it resonates with clients and creates a culture of accountability.
Q: How has the pandemic affected N6A?
A: The pandemic has not really impacted us as much as many other businesses. We have always had a robust work-life balance program, including unlimited WFH. When the pandemic hit, we pivoted quickly to fully remote with little disruption. We expanded across the country and now have key leaders in New York, Miami, Los Angeles, Boulder, and Las Vegas. The hybrid remote-live model is extremely effective and is likely our new paradigm.
Q: How did N6A avoid layoffs during the pandemic?
A: Our people are our key assets. We made a commitment in March 2020 to create a stable environment for all our staff. The leadership team met daily and we studied the business obsessively. Client retention became a priority. We leveraged long-standing relationships and temporarily pivoted to project work versus long-term retainers. We put in mechanisms for daily cash and expense management. We did not lay off a single team member over the course of the pandemic.
Q: Which industries show the most demand?
A: Our client pipeline is extremely healthy and diversified. We are seeing the most demand in B2B Tech, Healthcare, E-sports, Clean/Green Tech, Cannabis, and Professional Services.
Q: North Sixth Group recently launched Studios. How have clients engaged it?
A: Studios is a major milestone for us, born as a result of clients asking us to provide expertise across the marketing mix. Over 25% of our clients now engage us for demand and lead generation, digital marketing, dynamic content creation, and creative services.
Q: What's next for N6A?
A: We are bullish. We are the clear leaders in measurable, results-driven Outcome Relations and our pipeline has never been healthier. Studios diversified us into a full-spectrum services provider. We will soon be announcing developments in personalization tech and data analytics.
Frequently Asked Questions
Daniela Mancinelli is the CEO of North 6th Agency (N6A) , a SoHo-based public relations firm and the pioneer of Outcome Relations — a PR service model that aligns with specific business outcomes (revenue, competitive positioning, capital raise, M&A, recruiting, enterprise value). Mancinelli joined N6A in 2015 as Chief Operating Officer, drove annual revenue growth above 25%, and was appointed CEO in December 2020. The Interview Q: Where did your Public Relations journey begin?
A: I started as a Junior Publicist at a boutique PR firm in Los Angeles about 15 years ago. We represented clients in fashion, entertainment, film and television. I did everything from pitching key media outlets, walking clients down red carpets, and hosting international press junkets. I spent many years in entertainment, and that's where my passion for PR began.
Q: N6A pioneered Outcome Relations. What is OR?
A: Outcome Relations is a service model designed to align with the specific business outcomes of CEOs, CMOs, and brand marketers. At the beginning of every engagement, N6A works with the client to identify the outcome that's most important: Revenue, Competitive Positioning, Capital Raise, M&A, Recruiting, or Enterprise Value. We create a customized, full-spectrum program focused on building a repository of credibility assets (media placements) and amplification strategies that are continuously measured and optimized over time to deliver that targeted outcome. The model has proven very successful — it resonates with clients and creates a culture of accountability.
Q: How has the pandemic affected N6A?
A: The pandemic has not really impacted us as much as many other businesses. We have always had a robust work-life balance program, including unlimited WFH. When the pandemic hit, we pivoted quickly to fully remote with little disruption. We expanded across the country and now have key leaders in New York, Miami, Los Angeles, Boulder, and Las Vegas. The hybrid remote-live model is extremely effective and is likely our new paradigm.
Q: How did N6A avoid layoffs during the pandemic?
A: Our people are our key assets. We made a commitment in March 2020 to create a stable environment for all our staff. The leadership team met daily and we studied the business obsessively. Client retention became a priority. We leveraged long-standing relationships and temporarily pivoted to project work versus long-term retainers. We put in mechanisms for daily cash and expense management. We did not lay off a single team member over the course of the pandemic.
Q: Which industries show the most demand?
A: Our client pipeline is extremely healthy and diversified. We are seeing the most demand in B2B Tech, Healthcare, E-sports, Clean/Green Tech, Cannabis, and Professional Services.
Q: North Sixth Group recently launched Studios. How have clients engaged it?
A: Studios is a major milestone for us, born as a result of clients asking us to provide expertise across the marketing mix. Over 25% of our clients now engage us for demand and lead generation, digital marketing, dynamic content creation, and creative services.
Q: What's next for N6A?
A: We are bullish. We are the clear leaders in measurable, results-driven Outcome Relations and our pipeline has never been healthier. Studios diversified us into a full-spectrum services provider. We will soon be announcing developments in personalization tech and data analytics.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
