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North 6th Agency (N6A): NYC PR Firm, CEO Daniela Mancinelli

North 6th Agency (N6A) is a New York PR firm founded in 2010 by Matt Rizzetta and led by CEO Daniela Mancinelli since 2021. See ownership and the KRMA deal.

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Updated

Oct 21, 2026

Desk

EPR Editorial Team

Firm summary

North 6th Agency, or N6A, is a New York public relations firm founded in 2010 by Matt Rizzetta, who was CEO until Daniela Mancinelli succeeded him in January 2021, per O'Dwyer's. North Sixth Group, a family office holding company, owned a controlling interest. In 2023 North Sixth Group acquired KRMA and formed N6 Powered by KRMA, which merged KRMA with N6A and its Studios unit, per a 2024 company release.

Originally published June 2026. Updated October 17, 2026.

Who founded and leads N6A?

O'Dwyer's reported in December 2020 that Mancinelli would become CEO effective January 2021, succeeding founder Matt Rizzetta, who had been CEO since the 2010 launch and would remain as executive chairman, supporting strategic opportunities and M&A. It said Mancinelli joined in 2015 and had been chief operating officer since 2018, and that N6A reported average annual revenue growth above 25% under her as COO. Agility PR reported in 2018 that she joined as vice president in 2015 and became executive vice president in December 2016.

What happened to N6A in the KRMA deal?

Yespress reports that North Sixth Group acquired KRMA in August 2023 and announced KRMA founder Morgan Harris as CEO of North Sixth Group. A February 2024 company release says N6 Powered by KRMA was formed by merging KRMA with N6A and Studios, and that Harris is CEO of North Sixth Group, the parent. North Sixth Group describes itself as a family office operating company with interests in media, marketing, technology, and sports and entertainment businesses.

What does N6A do?

A 2018 Agility PR release said N6A developed a proprietary KPI software platform, a customer ranking system and a rewards program for its employees. The 2024 release describes N6 Powered by KRMA as integrating public relations, AI and a creative team. EPR's technology PR and healthcare PR sections cover sectors the agency has served.

How does N6A compare with other New York PR firms?

N6A is part of a larger marketing group, so EPR's best PR firms in New York list and the PR agency profiles directory are the best comparison points. EPR's PR agency Q&A profiles collect other founder interviews.

Related: PR agency Q&A profiles, PR agency profiles, New York PR firms, Technology PR, 5W Public Relations

North 6th Agency (N6A): NYC PR Firm, CEO Daniela Mancinelli FAQ

Who founded N6A?

Matt Rizzetta founded North 6th Agency in New York in 2010 and was CEO until Daniela Mancinelli took over in January 2021.

Who owns N6A?

North Sixth Group, a family office company, owned a controlling interest and now owns N6 Powered by KRMA outright.

What is N6 Powered by KRMA?

An agency formed by merging KRMA with N6A and Studios, per a February 2024 company release.

Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.

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