Teleflora
Teleflora promises its consumers arrangements that are put together by neighborhood florists that always hand-deliver quickly. Their advertisements focus on the moments celebrated with flower delivery and the sentiments behind them. Teleflora promotes themselves online in a blog that can be accessed from the company’s website and online. Another service offered to consumers is the Teleflora rewards program. This program offers rewards such as discounts and free bouquets when customers purchase products at full-price. On its website, Teleflora offers a “Deal of the Day” in which a consumer can pick their price, from $50-$200 and a florist will hand-pick the freshest, largest seasonal flowers available. The florist will then create a one-of-a-kind bouquet for its recipients, making the purchase seem more personal.
1800Flowers.com
1800Flowers.com focuses their PR efforts around the ease of placing an order as well as service with a smile and fast delivery. They also pride themselves on being part of a larger group of companies making their website a one-stop-shop for consumers. Directly from the 1800Flowers.com website, customers can easily access other companies such as fruitbouquets.com, The Popcorn Factory and Cheryl’s baked goods. The customer can experience the ease of gift giving by selecting from a menu that includes where the gift is going, what occasion is being celebrated, and when it needs to be delivered.They also will receive a wide array of choices based on their selections at different price points. This company also offers a rewards program to its customers called “Celebration Rewards.” Every time a customer makes a purchase, they are rewarded with points. Once a customer reaches 200 points, they are rewarded with a $20 savings pass. Also, if a customer shops 1800Flowers.com frequently, they can choose to purchase a “Celebrations Passport.” At a cost of $29.99 for one year, this service offers free shipping and no service charges. MWW PR is the company’s pr firm.
