Both Gotham Public Relations and Factory PR have offices in New York City and another location. For Gotham it is London, for Factory it is Los Angeles.
They also both have a number of well-known national and international companies as clients. Both firms have their bread and butter efforts focused on artsy type clients. And since their clients are designers, artists, and the like, both agencies create stunningly beautiful campaigns for their customers.
Gotham Public Relations
Gotham PR started in 2002 and has since completed 250 plus marketing campaigns for their clients, 15 of them so far this year. They have less than 10 employees and yet manage an impressive number of clients that are large and successful. Many of their new and existing clients are in art, architecture, design, retail, and technology. Courtney Lukitsch is the founder and principal of the firm. She has an impressive resume’, racking up time working as the VP for Business Development and Strategy at Rubenstein PR, Management Supervisor at PepperCom, and Account Supervisor at TSI/Interpublic. Under Ms. Lukitsch’s leadership, Gotham has become one of the top-ranked agencies in fashion, architecture, and design.
Gotham counts among its clients architects and architectural designers such as AA Studio, AF New York, Bespoke, Flavor Paper, Gluck+, Kohn, Pedersen, Fox Associates, Orior New York, and many more. They also represent a number of companies in the fashion industry such as Brett Johnson Collection, and The Doneger Group. In the more general group of arts, they represent clients including Drew Doggett Photography, Gary Nader Fine Art, Noise 13, Valerie Goodman Gallery, and Van Cleef & Arpels.
Factory PR is one of the preeminent fashion, celebrity, and lifestyle communications PR agencies. They work with many fashion designers and companies by tailoring their multi-faceted campaigns to each client. When clients have an event to plan, they work with third party vendors to ensure the “front of the house” portion runs flawlessly and garners just the right kind of attention their companies seek. They also have become masters of social media to optimize efforts for clients.
Among the Factory’s clients, you’ll find Betsey Johnson, Bar III, Carson Street Clothes, Levis, Macy’s, Halston, Marie Claire, BillaBong, and the Art of Shaving.
Where Gotham is a more full-service agency serving a broader scope of clients, Factory is a boutique firm specializing in just a few types of clients. Both have built solid reputations for their efforts with clients and have moved from start-up to success in a relatively quick timeframe. It is obvious that both firms do well with artistic clients and connect them to public events while helping them with a forward growth trajectory.
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