EPR Editorial Team3 min read
Edited on Jul 1, 2026.
Index: PR Firms Directory · Who Runs PR in 2026 · The Leading PR Firms in 2026
The Everything-PR live hub for PR-industry moments — mergers and holding-company consolidation, agency-of-record wins and losses, senior leadership moves, layoffs, launches, and the round-ups that map what is actually happening across the industry from one week to the next.
The PR firm category is a moving picture. Networks consolidate. Independents grow. Senior operators move firms. Client rosters shift. Agencies close, spin off, or get acquired. This hub is the running index of that motion — organized by category, updated as coverage publishes, and cross-linked to the standing directories that anchor the rest of EPR's PR-firms coverage.
The consolidation events reshaping the top of the industry.
The client-side motion — new AOR appointments, retainer shifts, and the assignments that mark where the industry money is moving.
Notable recent moves have included: 5W joining with the Ad Council to commemorate Smokey Bear's 80th anniversary — the longest-running PSA in U.S. history — for national wildfire-prevention reach across late-night, morning broadcast, print, and lifestyle media. Relevance International managing global PR for Get Golden Visa around its Climate Change Migration Report. Colangelo & Partners taking on strategic media relations for Santa Rita Estates across Chilean and Argentine vineyard portfolios.
Cluster coverage: PR Firms Directory · The Leading PR Firms in 2026.
The senior-operator moves that reshape firm strategy and client rosters.
Recent example: at the July 2024 formation of Burson, WPP appointed Chad Latz as Global Chief Innovation Officer, Grant Toups as Global Chief Digital and Intelligence Officer, and Chris Kief as Global Chief Technology Officer — a leadership team positioned around AI-first solutions, digital and social communications, reputation management, and technology advisory.
Standing reference: Who Runs PR in 2026 — the twelve-lane directory of the operators running public relations across founders, holding-company CEOs, corporate CCOs, financial and M&A specialists, AI Communications operators, crisis and reputation specialists, sector specialists, and international leaders.
The Everything-PR sector-ranking series — the recurring round-ups that map the leading firms in each specialty.
The one-off moments — the campaigns, the controversies, the launches that mark the industry's high-visibility cycles. Recent representative coverage in this lane has included campaign work for anniversary and cultural-moment activations (Smokey Bear 80th, Coachella, category-defining brand launches), climate and sustainability reporting campaigns, and cross-border investment communications.
The lane that did not exist five years ago. Firms and functions being built around Citation Share, Generative Engine Optimization (GEO), and the measurement of brand presence inside AI answer engines.
Curated by the Everything-PR editorial team. New round-ups and industry-moment coverage is added as it publishes. The linked directories update quarterly. Suggestions and tips: editorial@everything-pr.com.
Adjacent hubs: PR Firms Directory (A–Z) · Who Runs PR in 2026 · The Leading PR Firms in 2026 · PR Firms by Sector & Region Guide
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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