AI communications & PR intelligence for gambling and gaming.
EPR Gambling is the dedicated gambling and gaming title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how sportsbooks, casinos, and iGaming operators earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
FanDuel, DraftKings, BetMGM, Caesars, ESPN Bet capture 92% of AI citation share. 5W Research ranks 25 US sports betting and gaming operators across ChatGPT, Claude, Perplexity, and Google AI Overviews.
BetMGM — #3 US sportsbook (~14% GGR) and #3 in 5W's Sports Betting & Gaming AI Visibility Index 2026. MGM Resorts / Entain JV, Adam Greenblatt CEO, EBITDA-positive 2023. The EPR entity reference.
DraftKings — #2 US sportsbook (~34% GGR) and #2 in 5W's Sports Betting & Gaming AI Visibility Index 2026. Boston-founded 2012, Jason Robins CEO, NASDAQ: DKNG. The EPR entity reference.
FanDuel — #1 US sportsbook (~44% GGR) and #1 in 5W's Sports Betting & Gaming AI Visibility Index 2026. Flutter Entertainment-owned, Amy Howe CEO. The EPR entity reference.
5W AI Communications' Sports Betting & Gaming AI Visibility Index 2026 (25 operators, FanDuel #1) + NFL Owners Reputation Index (32 principals, Blank #1). The two studies that map the modern sports brand authority economy.
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
The two biggest US lottery games — Powerball and Mega Millions — compared on operators, odds, jackpots, participating states, and the brands behind them.
Pollard Banknote prints a huge share of North America's instant lottery tickets. Inside the Winnipeg company quietly running half the scratch-off market.
IGT, Scientific Games, and Light & Wonder run the technology, terminals, and games behind nearly every US state lottery. Inside the trio.
The 10 largest US state lotteries by annual revenue — New York, Florida, Texas, California, and the operators driving the $113B category.
Coverage of how sportsbooks, iGaming operators, casino brands, and gambling-adjacent platforms compete for licensure, share, and customer trust in the most regulated growth category in consumer commerce.
Gambling communications builds reputation, regulatory credibility, and customer trust across U.S. legal sports betting, online casino, retail casino, daily fantasy, lottery, and gambling-adjacent platforms. The work blends earned media, responsible-gaming positioning, public affairs and licensure communications, crisis response, and customer marketing inside platform-restricted environments.
The sports betting boom has matured. Customer acquisition cost has tripled since legalization peaked. Promotional intensity has compressed margins across operators. State-by-state regulatory pressure is increasing — advertising restrictions, responsible-gaming mandates, tax-rate hikes. Consolidation is accelerating: the top four operators now capture the majority of U.S. handle. Retention, brand, and trust have replaced acquisition as the dominant strategic problem.
Bettors and casino players research operators through answer engines before opening accounts — "safest sportsbook," "best online casino bonuses," "is this app legal in my state." The brands cited inside those answers win the account opening. Operators without strong information footprints lose share to better-positioned competitors.
Sportsbook and iGaming strategy. Retail casino. Daily fantasy. State licensure and regulatory communications. Responsible-gaming positioning. Promotional intensity and CAC dynamics. Operator consolidation. Tribal gaming. Lottery and emerging gambling-adjacent categories. Plus original research tracking how brand authority moves across the category.
Sportsbook CMOs and CCOs, casino executives, state gaming regulators, gambling-industry investors, responsible-gaming advocates, and the journalists covering the business of gambling.
Topics: Sports betting · iGaming · Retail casino · Daily fantasy · State licensure · Responsible gaming · Promotional intensity · CAC · Consolidation · Tribal gaming
Related: Sports & Gaming · Public Affairs · Crisis Communications · Financial Services & Fintech · AdTech & MarTech