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5WPR / 5W Public Relations: A Look Inside the Agency

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5WPR - 5W Public Relations

5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout 

5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully responsive design continues to highlight the agency’s client-focused and results-oriented approach to full-service PR campaigns. 5W PR’s top quality PR strategies have earned it several industry awards, including PR Agency of the Year, which was awarded to 5W by the American Business Awards for the third year in a row.

5W Public Relations Agency

Everything PR News takes a closer look inside the New York City based PR Firm 5WPR

Navigating the new website is easier than ever. The home page features tabs and drop down menus that allow website visitors to easily find and sift through 5WPR’s practice areas, clients, and services, as well as company contact information. 5WPR offers a wide range of services, including integrated marketing, public relations, strategic planning, social media and digital marketing, event management, celebrity and influencer relations, product integration, and reputation management. The client section of the website showcases the globally renowned companies that have benefited from these services. The contact section lists employment and internships opportunities, inviting site visitors to join its award-winning team of experts.

5W Public Relations’ Online Presence

The methods that the agency uses to represent its companies constantly change with an evolving PR landscape and the fast growth of the digitized world. In 2016, an online presence is crucial to a brand’s outreach and 5WPR’s team of savvy public relations professionals understands the importance of maintaining an online reputation among the trendiest platforms to handle any brand crisis or crisis situation that may arise. The agency emphasizes the use of social media optimization through websites like Facebook, Twitter, Pinterest, Instagram and others. The company also places importance on the monitoring of a brand’s reputation to ensure it remains accurate and appealing to consumers.

“At 5WPR, we work hard every day to create and implement innovative programs that will keep our clients on the cutting edge of their respective industries, positioning them as best in class,” says Ronn Torossian, 5WPR CEO. “With the launch of 5W’s new website, we are applying the same philosophy to the 5W PR brand as we do for our client partners; unveiling a forward-thinking look and feel that reflects our position as an award-winning top 20 PR agency and continues to communicate the creative and results-driven style through which we’ve built this agency.”

5W’s New Public Relations Strategies

5WPR’s new strategies for 2016 include online reputation management, enhanced press releases to account for the increasing popularity of image-based news, content marketing to successfully target brand demographic, and SEO services to help attract heavy web traffic and boost brand sales. Every strategy put in place for a company involves this dynamic approach in order to create optimal brand exposure. The constant evolution of the agency’s practices is the reason the agency has remained relevant and reliable as a representative for some of the world’s top brands.

5WPR also announced intentions to aggressively pursue strategic acquisitions as part of a 2016 growth strategy. The firm – which was named PR agency of the year by the American Business Awards – is currently in discussions with several firms. With being the most successful year ever at 5WPR, the agency is looking to continue the trend of year over year improvements, by perusing further acquisitions.

“We are projecting our most successful year ever, and projecting to end 2016 at over $24 Million in annual revenues.  We seek to acquire entrepreneurial agencies, primarily in the digital and corporate arenas,” said Ronn Torossian CEO of 5WPR. “We continue to grow and seek to invest in acquisitions to grow.”

A Closer Look at 5WPR / 5W Public Relations…

5W Public Relations is a full-service Public Relations Agency known for cutting-edge programs that engage with businesses, issues and ideas. A top 25 agency based in NYC, 5WPR is a full-service communications firm with core competencies in all aspects of public relations including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Public Affairs, Government Relations and Crisis Communications.

5WPR

Check out this lively and informative video from NYC agency, 5W Public Relations, giving an inside look at the agency and providing interviews with senior leadership. Who is 5W Public Relations? The answer is in this video.

Highlighting the agency’s creative approach to public relations and including a breakdown of the various departments within 5WPR, the 5W agency video is a compelling behind the scenes tour of one of the top 25 agencies in the country. The video features commentary from President & CEO, Ronn Torossian, who shares the origin of the agency’s name, strategically named after the five W’s of journalism (in other words, after the fundamentals of communication): who, what, where, when and why.

Taking marketing and PR to the next level with questions that reflect, take into consideration brand’s desires and spark inspiration, the video portrays 5W Public Relations as an innovative and engaging agency to work with. The agency’s culture and attitude towards media relations and marketing has earned the PR firm the Gold Stevie® Award for PR Agency of the Year by the American Business Awards, as well as several awards for its campaigns in the areas of health, beauty, consumer and technology.

Watching the video, you get the sense that the agency thrives on an attitude to create and is filled with smart and engaging teams that think on their feet.

Interesting video, 5W PR. You can checkout the rest of the 5WPR videos at: 5W’s Youtube Channel

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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