Research
The Pickleball First-Mover Playbook
36 million players. $900 million in equipment revenue. And no dominant AI answer layer yet. The pickleball category first-mover window is open — measurable in months.
Tag
Citation Share
AI Communications
The Five Founder Archetypes AI Engines Cite First
AI engines don't cite all founders equally. After running thousands of founder queries, a pattern is visible. Five archetypes dominate the citation graph — and each one has its own playbook.
Generative Engine Optimization (GEO)
Every PR Hit Is a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Crisis Communications
The First Hour Now Includes a Retrieval Sweep
The crisis playbook used to start with media monitoring. Now it starts with media monitoring and retrieval monitoring. The new first hour adds a sweep of what the AI engines are saying — and brands that don't run it operate blind to half the narrative.
AI Communications
Singapore's Communications State: How a City of Six Million Owns the Asia Conversation
How a city of six million owns the Asia conversation — Lawrence Wong, Temasek (S$434B), GIC (US$936B), DBS, Singapore Airlines, MAS, NAIS 2.0 — and the answer-engine citation share that follows.
Crisis Communications
DHS Fights Disinformation Inside the Engines That Spread It
DHS is the only federal agency whose threat surface and communications surface are the same surface. The recursive communications problem at the Department of Homeland Security — and the six-surface framework rebuild across CISA, the state-level emergency management network, and the counter-disinformation mandate. Inside EPR's Federal Agency Communications cluster.
Social Media
Army Loses the AI Recruiting Answer
EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.
Food & Beverage
Pizza Is a Two-Speed Market — Pizza Hut Is Stuck Between Both Lanes
Pizza is becoming a two-speed market. Scale operators with dominant data and delivery are gaining share. Regional authorities with strong local identity are growing. The middle tier — Pizza Hut — is closing 250 stores in 2026 and exploring a sale.
AI Communications
Analyst Relations in the AI Era: Gartner, Forrester, IDC vs. the Answer Engine
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.