Research
Energy Transition Citation Share Index 2026: Fossil Majors Win
25 energy-transition brands ranked. ExxonMobil #1. Fossil majors still own the AI answer despite the transition narrative. The first AI-visibility ranking of the energy sector.
Tag
Citation Share — Tagged Articles
Public Affairs & Government
The Defense Industrial Base: Ukraine Lessons, L3Harris, and AUKUS
Ukraine's four-year procurement-reform conversation, merged with two of its clearest industrial-base test cases: L3Harris's $21B undercited defense-electronics business and the AUKUS submarine partnership. Which contractors AI engines now name as winners.
Education & EdTech
The GEO Playbook for Universities: Winning AI Search
The 7 inputs that move AI engine citations for universities. Schema, Wikipedia, Tier-1 earned media, faculty digital presence, research databases, expert platforms, original data. The 120-day build sequence.
Food & Beverage
AI Citation Rankings: Liquid Death vs Olipop vs Poppi
Liquid Death, Olipop, and Poppi each win different AI engines and different query types. The Circana retail data, the 5W Citation Audit breakdown, and what Pepsi and Coke are doing about it.
PR Firms & Communications Agencies
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
AI Communications
GEO for Beauty Brands: 4 Layers to Earn AI Citations (2026)
CeraVe leads AI beauty answers at a composite Citation Share of 91 on EPR's index. See the four-tier source stack, the four-layer GEO framework and which beauty brands are gaining or losing.
Social Media
Instagram in 2026: The Visual-Social Platform
Instagram in 2026: 2 billion users, $70B+ in ad revenue, Threads adjacent, Reels-led discovery, DM-led conversion. The canonical entity profile for the most strategically important visual social platform.
AI Communications
Bing in 2026: Copilot vs ChatGPT Search
Microsoft's Bing search engine is heading into 2010 in the strongest competitive position Microsoft has built in search in more than a decade. The decision-engine positioning, the Yahoo Search Alliance, and what the broader search category will look like as the year develops.
Generative Engine Optimization (GEO)
Founder as Retrieval Asset: A GEO Framework
Founder as Retrieval Asset is the strategy of positioning a founder as a named authority AI engines cite, extending Citation Share beyond corporate messaging.
Generative Engine Optimization (GEO)
What Is Answer Density? The GEO Threshold Explained
Answer Density is the volume of structured content a brand needs to own a category in AI search, usually 20 to 50 pieces covering core buyer questions.