Most top-30 S&P 500 CEOs sound the same. Alex Karp does not — and the eccentricity is the operating model. Inside the Palantir communications operation: founder-level voice, named-platform discipline, and earnings calls as content production.
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
More than a third of buyers now begin product research with AI, not Google. For startups, the AI engine's answer is the new first impression — the pitch deck nobody asked you to write, and you don't control it.
Most brands are invisible inside ChatGPT, Claude, Perplexity, and Google AI Overviews — and don't know it. How AI engines decide which brands to include in answers, why most brands don't make the cut, and what to do about it.
In 2013, Everything-PR argued that PR and SEO were converging. The instinct was right. The mechanics were not. The merger closed inside the chatbox.
The original Bing vs Google war was a search engine fight. The new one is a citation share war across ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot — five fronts, not two.
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Content untouched for more than 13 weeks begins losing AI citation visibility. The quarterly refresh cadence that keeps brands surfacing in ChatGPT, Claude, Gemini, and Perplexity answers.