AI Visibility
GEO Leaves the PR Trades: Tech Press Picks Up the Story
When a tech publication picks up a luxury AI visibility study unprompted and frames it as a tech story, the category has crossed over. GEO is no longer a PR conversation.
Tag
Citation Share
Public Affairs & Government
How Companies Fight Union Campaigns Now
A prescriptive companion to our defining piece on union PR. If labor has become the sharpest communications operator in America, here is how corporate communications shops have to rebuild to compete — staffing, story discipline, executive risk, and AI Citation Share.
Beauty
How Rare Beauty, e.l.f., and Sol de Janeiro Won Beauty
Rare Beauty's hero-product PR. e.l.f.'s Super Bowl and cross-category collabs. Sol de Janeiro's TikTok-creator pipeline. Three beauty digital-PR machines — and the specific findings that explain how each one became permanent in AI-engine answers.
Food & Beverage
How Liquid Death, Olipop, and Poppi Built Billion-Dollar Brands
Liquid Death — $1.4B. Olipop — $1.85B. Poppi — $1.95B PepsiCo exit. Three challenger beverages built billion-dollar valuations on three different digital PR machines. The tool-by-tool breakdown of how each one outflanked the soda incumbents.
Automotive & Mobility
How Toyota, BMW, and Ford Sell Cars Now
Toyota, BMW, and Ford run three different digital PR stacks — owned newsrooms, Hollywood placement, CEO-led comms, creator pipelines, owner communities. The tool-by-tool mechanics behind why each one dominates AI-engine answers about cars in 2026.
Legal & Litigation Communications
The Law Firms Citation Share Audit 2026
25 US law firms ranked across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Kirkland leads. Wachtell wins with the most minimal website in BigLaw. Above the Law overtook Chambers. Westlaw and LexisNexis are paywalled out.
Answer Engine Optimization (AEO)
Why Answer Engines Forget Your Brand in 60 Days
AI engines re-rank constantly. Citation Share earned today decays within weeks. AEO is a cadence discipline, not a campaign. Here is the math.
Answer Engine Optimization (AEO)
AEO Is Not SEO — Stop Conflating Them
Search ranks pages against queries. AEO competes for inclusion inside generated answers. Same vocabulary, different game. Here is the difference.
Answer Engine Optimization (AEO)
Every AI Answer Is an Ad — The Brand Named Wins
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
AI Agents & Agentic AI
Agent Share Is the New Market Share: The AI Metric Brands Are Missing
Citation Share shows who gets mentioned. Agent Share shows who gets picked. In agentic AI buying, that is the only share that matters.