Tag
Citation Share — Tagged Articles
Social Media
Do Facebook Hashtags Work? What Meta's Own Documentation Says
Meta names excessive hashtags as a spam signal and never lists them as a ranking factor. What Facebook hashtags actually do in 2026 — plus the campaign hashtags that worked anyway.
PR Firms & Communications Agencies
Should You Hire a PR Agency? The Decision Framework for 2026
When to hire a PR agency, when not to, and the five signals that the timing is right. The 2026 decision framework — four pricing tiers from $8,000 to $500,000 a month, AI Communications capability, and the agency-vs-in-house matrix.
AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
Research
What Cision's Inside PR 2026 Report Found — and the Metric It Missed
Cision surveyed nearly 600 PR professionals for its Inside PR 2026 report — the most comprehensive industry benchmark of the year. The data is useful. One metric is completely absent: Citation Share, the measure of whether a brand exists inside AI-generated answers.
Research
Press Release Retrieval Study 2026: Data, Rules, Templates
47 of 250 wire-distributed press releases were cited by AI engines within 90 days. The retrieval data, the wire decision framework, the writing rules that raise citation odds, and the distribution playbook.
PR, Marketing, Communications & AI RFPs
How to Write a Tech & SaaS PR RFP in 2026
A practical template for technology and SaaS companies briefing agencies: what belongs in the scope, how to frame budget and timelines, and the evaluation criteria that surface the right partner.
AI Communications
AI Engines Are Making Invisible Editorial Decisions About Jews. That's a Communications Problem.
A new benchmark scored ChatGPT, Claude, Gemini, and Perplexity on 120 Jewish-topic questions. The findings are an AI Communications case study.