The affluent buyer doesn't open a magazine anymore. She opens ChatGPT. Print, network TV, and the morning paper used to define "affluent media." Now the high-net-worth buyer starts research inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The query is the new newsstand. The answer is the new ad.
EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.
Pinterest is a search engine that looks like a mood board. 619 million users plan purchases here. Pins compound for years. The AI engines now retrieve from boards. The 2026 operating playbook for owning the search bar.
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
BMW Victory — 25 years of winning the premium auto category. The Hire films (Cannes Grand Prix, MoMA), Le Mans 1999, M division, Olympic Team USA, and the Neue Klasse EV pivot. The communications discipline that built the moat.
Forbes 30 Under 30 Class of 2026: 600 honorees, 20 categories, 70% Gen Z, $3.8B raised. Coco Gauff, Mikey Madison, Doechii, Josh Allen — and what the cohort signals about young commercial power.
In 2012, IBM bet the CMO would soon outspend the CIO on technology. Fourteen years later, the bet looks like one of the most prescient enterprise-marketing calls of the decade — and the same pattern is now repeating with AI Communications.
From #LiveForNow to engine-cited cola comparisons — the 14-year arc of Pepsi's biggest social platform deal and what replaces single-platform brand anchoring.
The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.