Agency ProfileConsumer & Lifestyle

AMP3 PR: PR Firm Profile

AMP3 PR is a NYC-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Top 10 Fashion and Beauty PR firm per O'Dwyer's. Specialties: consumer lifestyle, fashion, beauty, luxury, tech, entertainment, luxury travel. Notable clients: Fossil Group's licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel), Cat Footwear, CR7, Disney Princess.

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Specialty

Consumer & Lifestyle

Profiled

Jun 3, 2026

Desk

EPR Editorial Team

Firm summary

Updated June 2026. AMP3 PR is a New York City-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Ranked in the Top 10 Fashion and Beauty firms in the country by O'Dwyer's.

Overview

AMP3 PR is a boutique PR agency founded 2008 and headquartered in New York City. Specializes in consumer lifestyle PR campaigns across fashion, beauty, luxury, technology, entertainment, and luxury travel. Ranked among the Top 10 Fashion and Beauty PR firms by O'Dwyer's and named Agency of the Year at the 2018 BCAs.

History and Ownership

Alyson Roy and Dion Roy co-founded AMP3 PR in 2008 in New York City. The firm is independent, privately held, and woman-led. AMP3 PR is also part of French/West/Vaughan's portfolio alongside Big Picture PR, FWV Fetching, CGPR, and Prix Productions.

Key Milestones

2008: Co-founded by Alyson Roy and Dion Roy.

2010s: Became chief publicist of record for the Nolcha Shows at NYFW.

2017: Alyson Roy named "Communicator of the Year" by the BCAs; PR News named her one of "50 Game-Changers of PR."

2018: AMP3 PR won "Agency of the Year" at the BCAs.

2019: Won "Event/Activation of the Year" and "Best Influencer Campaign of the Year" at the BCAs.

Services

Traditional PR & Media Outreach
Social Media & Influencer Marketing
Experiential Event PR & Production

The firm also runs AMP3 Impact, a practice focused on sustainability and purpose-driven brands.

Leadership

Alyson Roy serves as Co-Founder and Partner Publicist. Dion Roy serves as Co-Founder and leads operations and business development.

Notable Clients

AMP3 PR represents Fossil Group across its full portfolio of licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel, DKNY, Puma, Emporio Armani, BMW, Armani Exchange). Other clients: Wrangler, CR7, Cat Footwear, Sebago, Disney Princess, Warner Bros, KIMOA, Nolcha Shows at NYFW.

EPR Coverage

Everything-PR has covered AMP3 PR continuously since the firm's founding.

Key Takeaways

NYC boutique PR agency founded 2008 by Alyson Roy and Dion Roy.
Top 10 Fashion and Beauty PR firm per O'Dwyer's.
2018 BCAs Agency of the Year.
Three-pronged approach: Traditional PR · Social/Influencer · Experiential events.
Notable clients: Fossil Group brand portfolio, CR7, Wrangler, Disney Princess, KIMOA.
Part of FWV portfolio.