SEQUEL: The New Name of THINK PR, Agency Profile

SEQUEL is a boutique publicity agency in New York and Los Angeles that rebranded from THINK PR on March 3, 2020. THINK PR was founded in 2001, and SEQUEL specializes in fashion, hospitality, beauty and wellness, with a music division called SEQUEL Sound. Tracey Manner leads the firm, and a YesPress profile says co-principal Elaine Drebot-Hutchins has since departed.

Originally published March 2020. Updated October 17, 2026.

What happened in the THINK PR rebrand?

THINK PR announced a top-to-bottom rebrand in March 2020 with a new name, logo, brand identity, website and social channels, executed with the branding consultancy House of Layers, whose past clients include Moschino, The Standard and MTV. Principals Elaine Drebot-Hutchins and Tracey Manner said they were not the original founders and that the firm's foundation was inherited, so they launched a next chapter. The firm also added affiliate marketing services, and the announcement described a refreshed Flatiron office and showroom.

Who leads SEQUEL?

Tracey Manner leads SEQUEL and spearheads SEQUEL Sound, a music division, according to a YesPress profile that describes her as principal, publicist and strategist. The same profile says Drebot-Hutchins announced her departure, and that Beatport announced Manner as a Connect LA speaker in September 2026. YesPress credits Reshma Patel as a co-founder of the predecessor THINK PR in 2001.

What does SEQUEL do?

The 2020 announcement lists media relations, celebrity and influencer engagement, digital strategy, marketing strategy, immersive events, talent procurement and strategic partnerships. FashionUnited says affiliate marketing was added at the rebrand, and The PR Net's 2021 entry discusses the relationship between editorial coverage and affiliate strategy. EPR's fashion PR, hospitality PR and beauty PR sections cover the sectors.

Which clients has SEQUEL worked with?

The 2020 announcement named W Hotels Worldwide, Free People, MISSOMA, Century 21 Department Stores and BoxyCharm. The PR Net's 2021 entry describes a tentree campaign and an Earth Day 2020 campaign with Space for Giants featuring celebrity support, and YesPress says Marriott's 2021 W Records announcement credited SEQUEL for W brand PR. These are the firm's statements and press reports.

What recognition has SEQUEL received?

SEQUEL was included in The PR Net 100 in 2021. No other awards appear in the sources checked.

How does SEQUEL compare with other consumer PR firms?

SEQUEL is a small independent in the fashion and hospitality category, so compare it with HL Group, the Brandman Agency and UpSpring PR, and see the PR agency profiles directory.

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Related: PR agency profiles, Fashion PR, Hospitality PR, Beauty PR, 5W Public Relations