Kite Hill PR is the New York-based integrated communications agency founded in 2013 by Tiffany Guarnaccia. Headquartered at 25 Broadway in Lower Manhattan, the firm specializes in advertising, marketing, media, climate tech, cybersecurity, and retail media communications.
Over a decade in, Kite Hill operates as a fully remote agency with bi-annual all-hands summits. The firm has been recognized by Forbes as one of "America’s Best PR Agencies," named to the Observer’s "Top 50 PR Firms in America," and ranked among the top tech-specialist agencies in New York.
Who Founded Kite Hill
Tiffany Guarnaccia, founder and CEO, came up through in-house communications roles at LimeWire and eMusic during the music industry’s most disruptive years, and later led communications for The Huffington Post. She founded Kite Hill in 2013 as a specialist agency centered on the advertising, marketing, and media industries — the same vertical she had spent her in-house career inside.
Guarnaccia also founded Communications Week, the industry event series that was later acquired by Ragan Communications. She serves on the boards of Communications Week and the PR Council.
The PR Sprint Workflow
Kite Hill’s operational signature is the PR Sprint Workflow, a proprietary agile-planning process the firm launched in 2019 and registered as a trademark. The methodology applies software-development sprint cadence to PR program execution: short, defined output cycles with measurable deliverables rather than open-ended monthly retainers.
The Sprint methodology is one of the more concrete operational frameworks any independent PR agency has put a name on. Most agencies operate undifferentiated monthly retainers; Kite Hill made the planning cadence itself a product.
Client Verticals
Kite Hill’s client work spans:
- Advertising and marketing technology — the founding vertical
- Climate tech
- Cybersecurity and enterprise software
- Retail media
- B2B technology more broadly
The firm has produced public results documentation showing communications programs that drove substantial lead-generation and pipeline conversion outcomes for clients in those verticals — the kind of measurement work that’s now table-stakes for B2B PR firms but was less common at smaller agencies when Kite Hill started.
The AI-Era Position
Kite Hill’s positioning — agile workflow, integrated communications, measurement orientation — aligns with the operational requirements of the AI Communications era. Becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews requires sustained, structured content production and measurable citation-layer accumulation. Sprint-cadence delivery is structurally suited to that work.
The firm’s adtech/martech focus is particularly relevant. The industry it serves is in active transition toward AI-driven measurement and discovery, which means Kite Hill’s client base is itself building products in the AI substrate. Communications work for those clients is increasingly about AI visibility for the client’s own products and platforms.
Who Should Hire Kite Hill
The firm fits B2B technology brands — particularly in adtech, martech, climate tech, and cybersecurity — that want measurable PR programs with defined cadence rather than open-ended retainers. It does not fit consumer brands or single-tactic engagements.
