The Krupp Group: Fashion PR Agency Founded in 2005

The Krupp Group is a boutique fashion and lifestyle PR agency with offices in New York and Los Angeles, founded in 2005 by Cindy Krupp, per The PR Net. Krupp previously held senior PR roles at Bottega Veneta, Ralph Lauren and Barneys New York, per her PR Net profile. The agency also works in health and wellness, beauty and travel, and sits alongside sister agencies Studio Beauty and 28 ROW. Athletech News reported that Studio Beauty acquired Powers PR in a deal that links all three agencies.

Originally published June 2026. Updated October 23, 2026.

Who founded and leads The Krupp Group?

Cindy Krupp's Marcomms' Most Influential profile says she held senior PR roles at Bottega Veneta, Ralph Lauren and Barneys New York, where she rose to vice president of PR, before founding the firm in 2005. It says she serves on the COUTURE and Accessories Council boards and mentors emerging designers through the Council of Fashion Designers of America. The 2021 PR Net profile describes her as an Accessories Council board member, CFDA mentor and Couture board member. These are her own biographical statements.

Person	Title	Source
Cindy Krupp	Founder and CEO (2024); owner (2022); founder (2025)	The PR Net
Alison Katz	President (2024); partner (2025)	The PR Net
Juan Cardoza	Vice president, New York	The PR Net, 2024 and 2025
Laury Renaud	Vice president, Los Angeles	The PR Net, 2025

What are Studio Beauty and 28 ROW?

28 ROW is a Gen Z peer-influencer agency. The PR Net's 2021 profile says it worked with H&M, Elf Cosmetics, Madewell and Waterdrop and launched an app for college women, and the 2022 profile describes it as connecting brands with Gen Z nano influencer content creators. Studio Beauty is a beauty, health and wellness agency. Athletech News says Krupp partnered with beauty brand strategist Bex Meredith in 2021 to launch it, while Krupp's 2024 profile says she launched Studio Beauty in 2019. The two sources disagree, so both are shown.

Athletech News reported that Studio Beauty acquired Powers PR, a wellness firm that had worked with Pvolve and Chelsea Piers, creating a division called Powers Wellness Group with offices in New York and Los Angeles. Powers PR founder Lana Powers became chief growth officer across Krupp Group, Studio Beauty and 28 Row.

What does The Krupp Group do?

The 2025 PR Net profile describes a full-service boutique agency offering communications, influencer marketing, digital strategy, VIP and celebrity dressing, and events. The 2024 profile adds affiliate PR and partnership consulting, earned content strategy for social channels, and advising and contracting celebrity talent for brand campaigns. Marcomms' Most Influential describes an always-on approach blending PR, influencer marketing, celebrity placement and events. EPR's fashion PR and beauty PR pillars cover the disciplines.

Which clients and campaigns has The Krupp Group handled?

The PR Net's 2025 profile credits the agency with Marco Bicego's 25th anniversary VIP dinner in Los Angeles, Kenneth Cole's womenswear relaunch starring Ariana DeBose, Monos' first celebrity campaign featuring Adrien Brody, L'Agence's Fall 2025 NYFW presentation and FoundRae's first bridal collection launch. It lists new clients as Kenneth Cole, Marco Bicego, Monos, Sanctuary, Scarlett Gasque and Zales. These are agency-reported.

Year of profile	Clients and work named	Source
2021	Launch of Jenna Lyons' LOVESEEN; Paula's Choice, Trinny London, Eva NYC and LOUM; long-term clients including Foundrae, Eva Fehren and Mother Denim	The PR Net
2022	Cesta Collective seeding program; Michael Stars with thredUP; Dr. Martens x Rick Owens placements; new wins Hunter Boots, Kin Euphorics, K-Swiss and CAST Jewelry	The PR Net
2024	Rachel Antonoff's 15-year anniversary party; Charles Tyrwhitt game day activation; TUMI, Dr. Martens and ALO Yoga cited as represented brands	The PR Net
2025	Kenneth Cole, Marco Bicego, Monos, Sanctuary, Scarlett Gasque and Zales as new clients	The PR Net

How does The Krupp Group compare with other fashion PR firms?

Peer profiles include Purple PR, HL Group, Michele Marie PR, Quinn, Marketing Maven and Tractenberg & Co. See also EPR's New York PR firms, Los Angeles PR firms and California PR pages.

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