The Krupp Group is an independent, full-service fashion and lifestyle PR agency founded in 2005 by Cindy Krupp. With offices in New York City and Los Angeles, the firm specializes in public relations, influencer marketing, celebrity placement, and events for clients in fashion, lifestyle, beauty, wellness, and travel. Cindy Krupp serves as Founder and President. The firm operates as a three-agency family alongside Studio Beauty (founded 2019; beauty, health, and wellness) and 28 ROW (co-founded 2018 with Janie Karas; peer-influencer marketing for Gen Z college women). Recent work includes TUMI, Dr. Martens, ALO Yoga, Kenneth Cole, Stephanie Gottlieb, Charles Tyrwhitt, Foundrae, and Rachel Antonoff.
TUMI, Dr. Martens, ALO Yoga, Kenneth Cole, Stephanie Gottlieb, Charles Tyrwhitt, Foundrae, Rachel Antonoff, Alexis Bittar, Anita Ko, Intermix, Gilt
Overview: What The Krupp Group Does
The Krupp Group is a boutique fashion and lifestyle PR agency serving global clients from offices in New York City and Los Angeles. The firm operates an "always on" multi-pronged communications strategy combining public relations, influencer marketing, celebrity placement, and events. Founder Cindy Krupp built the agency in 2005 after rising to VP of Public Relations at Barneys New York, where she developed expertise launching high-end designer brands and working with emerging creative talent.
Why It Matters
The Krupp Group is one of the clearer examples of how an independent fashion PR firm has stayed competitive against larger agencies and holding-company rollups: by extending the founder's network into adjacent disciplines through sister agencies, rather than growing the core brand through M&A. Cindy Krupp has built a three-agency family — Krupp Group (fashion and lifestyle), Studio Beauty (beauty and wellness, launched 2019), and 28 ROW (Gen Z peer-influencer marketing, co-founded 2018 with Janie Karas) — that gives clients access to traditional PR, beauty specialization, and creator-economy capability without leaving the founder's orbit.
The Three-Agency Model
Krupp Group (2005) is the original firm — full-service fashion and lifestyle PR with capabilities in earned media, celebrity placement, VIP and celebrity dressing, and brand events. The firm operates dedicated showrooms in New York and Los Angeles for VIP and celebrity services.
28 ROW (2018) is the peer-influencer marketing agency co-founded by Cindy Krupp and Janie Karas. It addresses Gen Z college women as a discrete consumer audience reachable through their own peer networks. 28 ROW operates the 28 ROW app and runs creator campaigns with brands including H&M, Elf Cosmetics, Madewell, and Waterdrop. Janie Karas leads operations.
Studio Beauty (2019) is the interdisciplinary PR agency focused on beauty, health, and wellness brands. Studio Beauty has worked with Paula's Choice, Trinny London, Eva NYC, LOUM, and the Jenna Lyons brand LOVESEEN.
History and Ownership
Cindy Krupp founded the Krupp Group in 2005 after a multi-decade career in fashion PR. Before launching the firm, she worked at Bottega Veneta and Ralph Lauren, then rose to Vice President of Public Relations at Barneys New York. The firm has remained independent throughout its history.
Key Milestones
2005: Cindy Krupp founded Krupp Group in New York City.
2018: Cindy Krupp co-founded 28 ROW with Janie Karas — Gen Z peer-influencer agency.
2019: Cindy Krupp launched Studio Beauty for beauty, health, and wellness brands.
2024: Cindy Krupp named to Marcomms' Most Influential list; Krupp Group named to The PR Net 100. Notable work: Taylor Swift wearing a custom Stephanie Gottlieb necklace during the Super Bowl, the Kenneth Cole women's collection relaunch with Ariana DeBose, the Charles Tyrwhitt Yankees activation, Foundrae's LA store opening.
2025: Krupp Group celebrated 20 years.
Clients and Accounts
TUMI, Dr. Martens, ALO Yoga, Kenneth Cole, Stephanie Gottlieb, Charles Tyrwhitt, Foundrae, Rachel Antonoff, Alexis Bittar, Anita Ko, Intermix, Gilt, Erica Bloom Pilates, Mother Denim. Sister agency 28 ROW has worked with H&M, Elf Cosmetics, Madewell, and Waterdrop. Studio Beauty has worked with Paula's Choice, Trinny London, Eva NYC, LOUM, and LOVESEEN.
Leadership
Cindy Krupp is Founder and President of The Krupp Group, Studio Beauty, and 28 ROW. Janie Karas co-founded 28 ROW and leads operations. Cindy Krupp serves on the COUTURE Board and the Accessories Council Board, and is a CFDA Mentor.
The Krupp Group was founded in 2005 by Cindy Krupp — independent and founder-led throughout its 20-year history.
Offices in New York City (HQ) and Los Angeles.
Operates a three-agency family: Krupp Group (fashion/lifestyle), 28 ROW (2018; Gen Z peer-influencer), Studio Beauty (2019; beauty/wellness).
Clients include TUMI, Dr. Martens, ALO Yoga, Kenneth Cole, Stephanie Gottlieb, Charles Tyrwhitt, Foundrae, Rachel Antonoff.
Recent recognition: 2024 Marcomms' Most Influential (Cindy Krupp); 2024 The PR Net 100.
Frequently Asked Questions
Is The Krupp Group independent?
Yes.
What industries does The Krupp Group specialize in?
Fashion, lifestyle, beauty, health and wellness, and travel.
Who is the CEO?
Cindy Krupp is Founder and President.
How large is The Krupp Group?
Two offices: New York City (HQ) and Los Angeles.
What is 28 ROW?
A peer-influencer marketing agency co-founded 2018 by Cindy Krupp and Janie Karas focused on Gen Z college women.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
