The Krupp Group: NYC/LA Fashion PR Agency Profile
The Krupp Group is a New York and Los Angeles fashion and lifestyle PR agency founded in 2005 by Cindy Krupp, with sister agencies Studio Beauty and 28 ROW.
Specialty
Consumer & Lifestyle
Profiled
Jun 4, 2026
Desk
EPR Editorial Team
Firm summary
The Krupp Group is a New York and Los Angeles fashion and lifestyle PR agency founded in 2005 by Cindy Krupp, who previously held PR roles at Bottega Veneta, Ralph Lauren and Barneys New York, per a PR Net profile. It represents fashion, lifestyle, health and wellness, beauty and travel clients. Krupp co-founded the influencer agency 28 ROW in 2018 and is also tied to Studio Beauty.
Originally published June 2026. Updated October 17, 2026.
Who founded and leads The Krupp Group?
Cindy Krupp's PR Net profile says she held senior PR roles at Bottega Veneta, Ralph Lauren and Barneys New York, where she rose to vice president of PR, before founding the firm in 2005. It says she serves on the COUTURE board and the Accessories Council board and mentors designers for the CFDA. Those are her own biographical statements.
What are 28 ROW and Studio Beauty?
28 ROW is a college influencer network and Gen Z peer-influencer agency that The PR Net says worked with H&M, Elf Cosmetics, Madewell and Waterdrop and launched an app for college women. Studio Beauty is a beauty, health and wellness agency whose 2025 PR Net profile lists Bex Meredith as founding partner and managing director and Cindy Krupp as co-founder. Athletech News reported that Studio Beauty acquired Powers PR, creating a wellness division, with Powers PR founder Lana Powers becoming chief growth officer across all three agencies.
What does The Krupp Group do?
Krupp's 2024 profile describes an always-on approach blending PR, influencer marketing, celebrity placement and events. It cites the Kenneth Cole women's collection relaunch with Ariana DeBose, a Foundrae store opening in Los Angeles and a Super Bowl placement for Stephanie Gottlieb. These are agency-reported. EPR's fashion PR and beauty PR pillars cover the disciplines.
How does The Krupp Group compare with other fashion PR firms?
Peer profiles include Purple PR, HL Group, Michele Marie PR, Quinn, Marketing Maven and Tractenberg & Co. See also EPR's New York PR firms, Los Angeles PR firms and California PR pages.
Related: PR agency profiles, Fashion PR, Fashion, Luxury PR, 5W Public Relations
The Krupp Group: NYC/LA Fashion PR Agency Profile FAQ
Who founded The Krupp Group?
Cindy Krupp founded it in 2005, per The PR Net.
What industries does The Krupp Group serve?
Fashion, lifestyle, health and wellness, beauty and travel.
Where is The Krupp Group based?
It has offices in New York and Los Angeles.
What is 28 ROW?
A Gen Z peer-influencer agency that Cindy Krupp co-founded in 2018, per The PR Net.
Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.
In the news
View all coverage →- PR Firms & Communications AgenciesSEQUEL: The New Name of THINK PR, Agency Profile
- PR Firms & Communications AgenciesPolk & Co.: Broadway and Theatrical PR Firm Profile
- Corporate CommunicationsTop Financial Services PR Firms and Agencies: 20 for 2026
- AI CommunicationsMira Murati's $40B Funding Talks: A Founder Comms Test
- Social MediaPurdue Pharma Crisis Communications: What Went Wrong
- Social MediaFrom Spotify to Stadiums: How Pop Stars Build Brands
Live coverage from the Everything-PR archive.