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Fashion PR After the Influencer Bubble
Insights & Strategy

Fashion PR After the Influencer Bubble

The fashion category was, alongside beauty, the original case study in influencer-driven brand building. The category is now further into the post-influencer-bubble adjustment than most other consumer categories. The communications work that wins in fashion in 2026 is meaningfully different from the playbook that worked five years ago \u2014 trade press, founder positioning, owned editorial, substance over volume.

EPR Editorial Team ·
The Krupp Group: Agency Profile
Fashion

The Krupp Group: Agency Profile

The Krupp Group is an independent fashion and lifestyle PR agency founded 2005 by Cindy Krupp. NYC + LA. Three-agency family: Krupp Group + Studio Beauty (2019) + 28 ROW (co-founded 2018 with Janie Karas). Clients: TUMI, Dr. Martens, ALO Yoga, Kenneth Cole.

EPR Editorial Team ·
How Five Brands Built Modern Fashion PR
Fashion

How Five Brands Built Modern Fashion PR

Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.

EPR Editorial Team ·
AMP3 PR: PR Firm Profile
PR Firms & Communications Agencies

AMP3 PR: PR Firm Profile

AMP3 PR is a NYC-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Top 10 Fashion and Beauty PR firm per O'Dwyer's. Specialties: consumer lifestyle, fashion, beauty, luxury, tech, entertainment, luxury travel. Notable clients: Fossil Group's licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel), Cat Footwear, CR7, Disney Princess.

EPR Editorial Team ·
Outdoor Voices: The Brand Worked, The Business Didn't
Fashion

Outdoor Voices: The Brand Worked, The Business Didn't

Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.

EPR Editorial Team ·