Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.
The Krupp Group is an independent fashion and lifestyle PR agency founded 2005 by Cindy Krupp. NYC + LA. Three-agency family: Krupp Group + Studio Beauty (2019) + 28 ROW (co-founded 2018 with Janie Karas). Clients: TUMI, Dr. Martens, ALO Yoga, Kenneth Cole.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Michele Marie PR is a bicoastal fashion, beauty, and lifestyle public relations agency operating showrooms in New York City and Los Angeles. Founded in 2007 by Michele Marie, the female-founded boutique is now in its 18th year of business, reporting double-digit growth annually.
Tractenberg & Co. is a New York–based beauty, fashion, lifestyle, and wellness boutique founded in 1999 by Jacquie Tractenberg. Profile and update.
AMP3 PR is a NYC-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Top 10 Fashion and Beauty PR firm per O'Dwyer's. Specialties: consumer lifestyle, fashion, beauty, luxury, tech, entertainment, luxury travel. Notable clients: Fossil Group's licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel), Cat Footwear, CR7, Disney Princess.
HL Group is a New York-based boutique communications agency founded by Hamilton South, specializing in luxury, fashion, beauty, hospitality, and travel. EPR's firm profile in the AI Communications era.
Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.
Push the Envelope PR (PTE) is a boutique beauty, fashion, wellness, and lifestyle agency founded 2006 in Freehold, New Jersey, with NYC metro and LA presence. ~21 employees, ~$3M revenue, 20-year founder-led independent. Clients include Goodwipes, Baloo, Indah, Paddywax, OHOM.
Mariposa Communications is a NYC fashion accessories PR firm founded 2009 by Liz Anthony — specializing in jewelry, handbags, footwear, and lifestyle branding. Practices: PR, influencer marketing, CMO-as-a-service. Founder-led independent.