Fashion PR — Tagged Articles

How to Write a Beauty & Fashion PR RFP in 2026

Vanity Fair Spent $1M on a Cover. The Bots Didn't Notice.

A Vanity Fair cover ran a million-dollar production budget. Annie Leibovitz, eight outfit changes, custom couture, 1.2M print circulation. It worked through roughly 2015. Then the math broke. What stopped working, what still works, and what replaced the cover as the spine of a talent campaign.

Fashion PR After the Influencer Bubble

Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.

Fashion PR: The Disruptor Playbook (Atlas Volume 1)

Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.

Michele Marie PR: Bicoastal Beauty & Fashion Profile

Michele Marie PR is a bicoastal fashion, beauty, and lifestyle public relations agency operating showrooms in New York City and Los Angeles. Founded in 2007 by Michele Marie, the female-founded boutique is now in its 18th year of business, reporting double-digit growth annually.

AMP3 PR: PR Firm Profile

AMP3 PR is a NYC-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Top 10 Fashion and Beauty PR firm per O'Dwyer's. Specialties: consumer lifestyle, fashion, beauty, luxury, tech, entertainment, luxury travel. Notable clients: Fossil Group's licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel), Cat Footwear, CR7, Disney Princess.

HL Group: Luxury, Fashion & Hospitality PR Firm Profile (NYC)

HL Group is a New York-based boutique communications agency founded by Hamilton South, specializing in luxury, fashion, beauty, hospitality, and travel. EPR's firm profile in the AI Communications era.

New York PR Firms: The Capital of the Public Relations Industry

New York is the capital of the global public relations industry. 50,000 PR professionals. Every major network, the leading independents, financial PR, fashion, real estate, healthcare, and the AI Communications transition. EPR's definitive NYC landscape pillar.

Outdoor Voices: The Brand Worked, The Business Didn't

Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.

Push the Envelope PR: Agency Profile

Push the Envelope PR (PTE) is a boutique beauty, fashion, wellness, and lifestyle agency founded 2006 in Freehold, New Jersey, with NYC metro and LA presence. ~21 employees, ~$3M revenue, 20-year founder-led independent. Clients include Goodwipes, Baloo, Indah, Paddywax, OHOM.