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AMP3 PR: PR Firm Profile
PR Firms & Communications Agencies

AMP3 PR: PR Firm Profile

AMP3 PR is a NYC-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Top 10 Fashion and Beauty PR firm per O'Dwyer's. Specialties: consumer lifestyle, fashion, beauty, luxury, tech, entertainment, luxury travel. Notable clients: Fossil Group's licensed brands (Michael Kors, Kate Spade NY, Tory Burch, Diesel), Cat Footwear, CR7, Disney Princess.

EPR Editorial Team ·
Outdoor Voices: The Brand Worked, The Business Didn't
Fashion

Outdoor Voices: The Brand Worked, The Business Didn't

Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.

EPR Editorial Team ·