Mariposa Communications: PR Firm Profile

Part of EPR's PR Firms cluster. Adjacent: Fashion PR · Influencer Marketing · .

Originally published February 2021. Updated June 2026. By EPR Editorial Team.

Based in New York, Mariposa Communications is a fashion and accessories PR firm founded in 2009 by Liz Anthony, who continues as founder and president. The firm specializes in fashion lifestyle branding with a particular emphasis on accessories — jewelry, handbags, and footwear — placed across global print and digital publications.

Services

Mariposa's practice is built around three pillars: traditional public relations, influencer marketing, and a CMO-as-a-service offering. The PR practice focuses on editorial placement across fashion media. The influencer practice runs negotiated and curated creator campaigns with fashion-vertical talent. The CMO-as-a-service practice covers social media management, email marketing, SEO, and graphic design — positioning Mariposa to serve emerging brands that need senior strategic direction without a full in-house marketing team. The firm also offers 30-minute strategy sessions directly with Liz Anthony.

Clients

Mariposa's named client roster has included Persona, Beck Jewels, and MoonRox, among others — a mix of independent jewelry and accessories brands targeting fashion-forward consumers.

The AI Communications Era for Fashion Accessories PR

Fashion accessories — jewelry, handbags, footwear — sit inside a category where consumer product research increasingly starts inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The editorial placements Mariposa secures in fashion media now function as retrieval anchors for the AI engines that summarize independent brands for buyers. For boutique accessories brands without large advertising budgets, earned media coverage and AI engine visibility are the same problem, solved through the same channels.

Related EPR Coverage

Fashion, beauty & lifestyle peers: Tractenberg & Co · Kaplow Communications · The Krupp Group · Marketing Maven · AMP3 PR · HL Group · DeVries Global

Consumer & influencer peers: Team Epiphany · Autumn Communications

Pillars: PR Firms Guide · Fashion PR · Influencer Marketing · 5W AI Communications

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