Originally published February 2021. Updated June 2026. By EPR Editorial Team.
Based in New York, Mariposa Communications is a fashion and accessories PR firm founded in 2009 by Liz Anthony, who continues as founder and president. The firm specializes in fashion lifestyle branding with a particular emphasis on accessories — jewelry, handbags, and footwear — placed across global print and digital publications.
Mariposa's practice is built around three pillars: traditional public relations, influencer marketing, and a CMO-as-a-service offering. The PR practice focuses on editorial placement across fashion media. The influencer practice runs negotiated and curated creator campaigns with fashion-vertical talent. The CMO-as-a-service practice covers social media management, email marketing, SEO, and graphic design — positioning Mariposa to serve emerging brands that need senior strategic direction without a full in-house marketing team. The firm also offers 30-minute strategy sessions directly with Liz Anthony.
Mariposa's named client roster has included Persona, Beck Jewels, and MoonRox, among others — a mix of independent jewelry and accessories brands targeting fashion-forward consumers.
Fashion accessories — jewelry, handbags, footwear — sit inside a category where consumer product research increasingly starts inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The editorial placements Mariposa secures in fashion media now function as retrieval anchors for the AI engines that summarize independent brands for buyers. For boutique accessories brands without large advertising budgets, earned media coverage and AI engine visibility are the same problem, solved through the same channels.
Who founded Mariposa Communications? Liz Anthony in 2009.
Where is Mariposa Communications based? New York, NY.
What does Mariposa specialize in? Fashion PR, lifestyle branding, accessories (jewelry, handbags, footwear), influencer marketing, and CMO-as-a-service.
Is Mariposa independent? Yes — founder-led since 2009.
Fashion, beauty & lifestyle peers: Tractenberg & Co · Kaplow Communications · The Krupp Group · Marketing Maven · AMP3 PR · HL Group · DeVries Global
Consumer & influencer peers: Team Epiphany · Autumn Communications
Pillars: PR Firms Guide · Fashion PR · Influencer Marketing
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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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