News from HL Group, Shady MWW PR, Ruder-Finn & More

MWW PR Attends Town Meeting Undercover

mww public relations

MWW PR, a recently attended the Hazlet Township, New Jersey meeting regarding JPC&L’s power line proposal. It was a public meeting, so they were welcome to do so, as well as any representatives from the company’s executive staff, but media reports indicate local residents were upset about the secretive and shady nature of their attendance. Only after the meeting was over was it confirmed who sent the two gentlemen taking notes.

Ron Morano, JCP&L’s spokesman, said, “We did have a consultant from MWW in attendance at the Hazlet meeting; it might have been two. JCP&L employees and consultants attend municipal and other government meetings on a regular basis. It is part of our normal business practice.”

Once residents started to single the two out in the meeting, they left – in fact, they left in a hurry if reports are to be believed, not clearing away their trash either – prompting one citizen, Robert Spinelli, to remark, “JCP&L would rather put profit over our health and can’t be trusted to pick up their trash at a meeting, but we’re supposed to trust them not to ruin the environment?”


HL Group Creates New Post and Names Amy Hufft to Fill It

HL Group Public Relations

Amy Hufft, previously an Executive VP at HL Group, has just been named as the President there – a new position. She’ll be in charge of client services, overall agency operations, growth strategy, and expanding talent and offerings from the agency. Cofounders Hamilton South and Lynn Tesoro will oversee her efforts.

South said, “With the growth of our agency, it is important that we plan ahead and strengthen our leadership team to help keep the firm moving forward. Amy has proven herself to be the perfect choice to lead HL into the future.” Hufft started with the agency in 2010 and previous to joining HL Group, she was the VP of strategic development for Omnicom’s Sage Collective, as well as the Sr. Director of business development and client services with Harrison & Shriftman.

HL Group has offices in both New York and Los Angeles, and they are a partner firm of MDC Partners.

Ogilvy & Maher Take Home 7 Gold Lions from Day Five at Cannes


O&M did well the fifth day at Cannes with seven Gold Lions at the PR creativity festival. Three of the seven golden awards came from one campaign – “Manboobs.” That campaign created from The Health Cancer Awareness Movement came out of their DAVID Buenos Aires office and was for use on social media. The campaign served a dual purpose as it brought awareness to censorship of women’s breasts by demonstrating how to do a breast self-exam using a man’s torso. The campaign has proven popular at the week-long festival – previously winning a Grand Prix and five additional Golds.

O&M’s Worldwide Chief Creative Officer, Tham Kai Meng, said, “I am impressed by our DAVID Buenos Aires, INGO”

Ruder Finn Appoints New U.S. Healthcare Lead

Ruder Finn Public Relations

Sally Barton has been appointed as Ruder Finn’s new U.S. Healthcare leader. Previously the practice was led by a group of RF’s senior leaders. Barton will be responsible for operations oversight and leading their strategies for the U.S. healthcare division. She will also work to strengthen their core values and efforts for areas of emerging healthcare.

Barton comes to Ruder from Ogilvy PR, where she served as an executive VP. Before Ogilvy, she worked as the head of WPP’s agency, Cohn & Wolfe’s leading their North American healthcare, as well as in Hill & Knowlton’s healthcare division. Rounding out her previous experience, she spent time working for Edelman and Omnicom’s Ketchum as well.

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