Ditto PR: Financial and Crypto Communications Agency Profile

Part of PR Firms Directory · PR Leaders · Fintech PR

Ditto PR is a New York-headquartered communications agency specializing in financial services, cryptocurrency and web3, insurance, and professional services. Founded in 2012 by Trey Ditto, the firm started as a communications and media relations shop and has since expanded into content strategy, digital and social strategy, and crisis communications, delivering an integrated service model under one roof.

History and Leadership

Trey Ditto began his career in the Associated Press newsroom in Dallas before moving into political communications, working as a consultant to Texas political leaders and later as Communications Director for a U.S. Congressman in Washington, D.C. He went on to serve as deputy press secretary for U.S. Education Secretary Margaret Spellings, handling national media on K-12 and higher education issues, before moving to New York and founding Ditto PR in 2012. Ditto remains Founder and CEO, and continues to appear regularly on national television discussing communications and messaging strategy.

Services and Specialty

Ditto PR built its early reputation in traditional media relations before expanding into a full-service model spanning marketing, digital strategy, and content creation. The firm's core sector focus is financial services (institutional and retail), cryptocurrency and blockchain/web3, insurance, and professional and consulting services, alongside consumer, B2B, and not-for-profit work. The agency's stated approach is a four-stage process: understanding the client's business and competitive landscape, building an actionable execution plan, executing media and content strategy, and evaluating results against the original plan.

Notable Clients

Ditto PR's client work spans crypto and web3 (Anchorage Digital, Algorand, Kraken, Exodus, Bitstamp US), financial and professional services (Argo Group, Bracewell LLP, Direxion), and consumer technology (LimeWire), among others.

EPR Coverage

Everything-PR has covered Ditto PR since 2020. See also: Q&A with Anastasia Golovina, International PR Consultant for Ditto PR.

Related: PR Agency Profiles Directory · Fintech PR