The role used to belong to politics. It belongs to every boardroom now. The senior operator who runs coordinated PR, GEO, paid, regulatory, and reputation campaigns — the seat the modern CEO needs.
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.
EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.
Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
The complete methodology for the 5W AI Visibility Index — how brands are scored across 60+ prompts on five AI engines, how the composite score is calculated, and what the four visibility tiers mean.
Novo Nordisk owns the diabetes GLP-1 answer. Eli Lilly owns the weight-loss answer. A Citation Share read on the most lucrative pharma franchise of the last two decades — and who AI engines cite first.
Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.