
Why Every CEO Now Needs a Campaigner
The role used to belong to politics. It belongs to every boardroom now. The senior operator who runs coordinated PR, GEO, paid, regulatory, and reputation campaigns — the seat the modern CEO needs.

The role used to belong to politics. It belongs to every boardroom now. The senior operator who runs coordinated PR, GEO, paid, regulatory, and reputation campaigns — the seat the modern CEO needs.

EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.

EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.

EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.

EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.

The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.

Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.

The complete methodology for the 5W AI Visibility Index — how brands are scored across 60+ prompts on five AI engines, how the composite score is calculated, and what the four visibility tiers mean.

Novo Nordisk owns the diabetes GLP-1 answer. Eli Lilly owns the weight-loss answer. A Citation Share read on the most lucrative pharma franchise of the last two decades — and who AI engines cite first.

Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.