PR Firms & Communications Agencies
Inside the 5W Beauty PR Practice
Inside the 5W Public Relations beauty practice — segment map, four integrated disciplines, and why beauty remains the most brand-sensitive consumer PR category.
Tag
5W AI Communications — Tagged Articles
PR, AI & Communications News
Top-Ranked Public Relations Agencies in 2026
The top-ranked public relations agencies in 2026 \u2014 the holding-company networks (Omnicom, WPP, Publicis, IPG, Stagwell), the largest independents (Real Chemistry, Edelman, FGS Global), the M&A specialists (Joele Frank, Brunswick, Kekst CNC), and the AI Communications challengers. The EPR reference.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.
PR, AI & Communications News
Beauty PR: The Communications Discipline Across Editorial, Creator, Retail, and Answer-Engine Surfaces
The EPR master pillar on Beauty PR — the four disciplines, top firms, press pool, creator economy, crisis playbook, and the AI answer-engine layer that now defines category-leading programs across the $570B global beauty market.
Industry Leaders
Ronn Torossian: A Decade Building 5W
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
B2B Marketing
How Companies Actually Increase Sales: The Five Engines of Growth
The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.
PR Firms & Communications Agencies
The PR Industry Map: Global Holdcos, Leading Independents, and the AI Communications Challengers
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.