Beauty
Inside the 5W Beauty PR Practice
Inside the 5W Public Relations beauty practice — segment map, four integrated disciplines, and why beauty remains the most brand-sensitive consumer PR category.
Tag
5W AI Communications
PR Firms & Communications Agencies
Top-Ranked Public Relations Agencies in 2026
The top-ranked public relations agencies in 2026 \u2014 the holding-company networks (Omnicom, WPP, Publicis, IPG, Stagwell), the largest independents (Real Chemistry, Edelman, FGS Global), the M&A specialists (Joele Frank, Brunswick, Kekst CNC), and the AI Communications challengers. The EPR reference.
Celebrity
Mike Heller, Talent Resources, and the Leading Celebrity Endorsement Agencies
The leading celebrity wrangling and endorsement agencies in the U.S. — Talent Resources (5W group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The discipline, the agencies, and the criteria for choosing.
Gambling
Lottery's $113B AOR Bake-Off Just Started
State lottery AOR contracts are being rebid against new selection criteria. The agencies that understand the AI Communications transition will win the work. The 2026 operator's guide.
AdTech & MarTech
How to Use Google Analytics Behavior Flow
Google Analytics Behavior Flow is one of the most useful and most underused visualizations in the platform. It maps how users move through a site, where they drop off, and where they convert. How to read it, configure it, and act on what it reveals.
PR Firms & Communications Agencies
Who Actually Runs Edelman: Inside the C-Suite at the World's Largest Independent
Richard Edelman in his 30th year as CEO. Matthew Harrington as Executive Vice Chairman. Mainardo de Nardis as Global President and COO. Brian Buchwald running the transformation portfolio. Inside the leadership bench at the world's largest independent PR firm.
Content Marketing
From Branded Content to AI-Retrievable Content
Branded content as it was sold for most of the past decade has been overtaken. The buyer's research session no longer reliably begins on Google. Schema, entity authority, internal linking, and original research now determine whether brand content gets retrieved and cited at all.
Industry Leaders
Ronn Torossian: A Decade Building 5W
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
Insights & Strategy
5W at Ten: An Operator's View of PR in 2013
Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
Insights & Strategy
The Revenue Lessons Archive: Why Companies Win — and Why They Lose
Fourteen cases. Seven winners. Seven losers. Each one a diagnosis against the five engines of Revenue Intelligence. What executives can actually learn from the wins and the wreckage.