A social media crisis used to have a news cycle. That cycle is over. The crisis now lives inside the AI engines that answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Ronn Torossian, founder and chairman of 5W, on how the pandemic reshaped public relations, how the firm grew through it, and the firm's outline for success going forward.
Virgo PR — boutique public relations, digital content, and investor relations agency. Founded 2020. New York-headquartered sister brand of 5W AI Communications. 150+ product launches, $5B+ in client valuations, 20+ IPOs and RTOs. Owned by Ronn Torossian.
In October 2020, PR firm leaders made one of the most consequential workplace decisions in agency history: full remote, full in-office, or hybrid. The retrospective — Idea Grove's John Lacy, Mind Meld's Jonathon Narvey, and what the category actually did.
The 15 best digital PR agencies in 2026. 5W AI Communications leads. Rankings, profiles, and evaluation framework for brands choosing a digital PR partner.
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings.
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
5W Public Relations is one of the largest independent communications firms in the United States. Founded 2003 by Ronn Torossian. Full-service B2C and B2B, with a senior crisis bench. The profile.
Inside the 5W Public Relations beauty practice — segment map, four integrated disciplines, and why beauty remains the most brand-sensitive consumer PR category.