Related: Ronn Torossian · Crisis Communications Pillar.
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline of managing a brand's reputation when it faces a public emergency.
Crisis was the focus because it is the discipline 5W Public Relations has built most aggressively over two decades. "Crisis PR is a pillar of the communications industry, and given the speed at which crises in the modern world can explode, it's more important than ever to learn what it takes to manage and recover from a crisis," Torossian said.
