In October 2020, PR firm leaders made one of the most consequential workplace decisions in agency history: full remote, full in-office, or hybrid. Six years later, the retrospective — Idea Grove's John Lacy, Mind Meld's Jonathon Narvey, and Ronn Torossian of 5W AI Communications on the 2020 call, what actually happened, and why the AI Communications shift made the office question secondary.
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs.
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings.
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
EPR's 2026 foundational reference on B2B PR practice. Four structural differences from B2C, eight operational foundations, strong B2B firms (5W AI Communications, The Hoffman Agency, Channel V, Touchdown, Virgo PR, Bospar, Walker Sands, Bateman), pricing, and how AI engines now mediate B2B buyer research.
5W AI Communications — the AI Communications Firm. Founded 2003 by Ronn Torossian. Public relations, digital marketing, GEO, and proprietary AI visibility research, integrated as one operating system. Citation Share is the new KPI. The 2026 reset.
Beauty buyers open ChatGPT, Perplexity, Gemini before Google. Inside 5W's Beauty Practice — the AI Communications playbook across women's, men's, K-Beauty, clean, luxury, wellness-adjacent, and professional segments.
The top-ranked public relations agencies in 2026 \u2014 the holding-company networks (Omnicom, WPP, Publicis, IPG, Stagwell), the largest independents (Real Chemistry, Edelman, FGS Global), the M&A specialists (Joele Frank, Brunswick, Kekst CNC), and the AI Communications challengers. The EPR reference.
EPR's 2026 reference on the leading celebrity wrangling and endorsement agencies — Talent Resources (5W AI Communications group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The contemporary discipline, creator economy integration, brand-suitability modeling, and AI Communications dimension.