AI Communications
MCP Is Now Infrastructure. We Built the Directory.
EPR launches the MCP Server Directory — editorially ranked coverage of the protocol now connecting AI assistants to the rest of the software stack. Built for retrieval.
Tag
5W AI Communications — Tagged Articles
AI
Three New Directories. One Job: Be the Answer.
Everything-PR launches the AI Directory Network — AI Tools, AI Agents, and MCP Servers. Editorially selected. Editorially ranked. Built for retrieval. The directories the AI engines will cite when buyers ask the canonical questions.
Research
New 5W Research: Brands Cited Inside AI Engines Earn 35% More Organic Clicks and 91% More Paid Clicks Than Uncited Competitors
New 5W AI Communications research finds brands cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews earn 35% more organic clicks and 91% more paid clicks than uncited competitors on the same queries — a gap invisible in GA4.
AI Visibility
AI Engines Now Decide Brand Discovery in More Than a Third of Consumer Categories — and the Winners Aren't the Biggest Brands
Generative AI engines have become the first stop in a meaningful share of American consumer research, and the brands those engines recommend are often not the brands that lead the underlying markets. A new analysis from 5W, the 'AI Communications Firm,' ranks the largest brands in fifteen consumer and B2B categories by their estimated citation share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Marketing
How Cookies and Canopy Growth Win Cannabis Marketing in a Restricted Category
Cannabis marketing operates in a paradox: it's a fast-growing industry yet heavily restricted. This has led to a unique discipline where clarity, defined by the 5Ws, is paramount for success.
PR, AI & Communications News
PR Agency Pricing for AI Communications Hits $25K–$75K Retainers as 5W Mandates $10M New ARR in Year 1
5W discloses $25K–$75K retainer band and $1M+ anchor accounts. CGO Year 1 mandate: $10M new ARR, three $1M+ anchors, 60% measurement attach. First public AI Communications price floor.
Research
EPR Research: The PR Pitch Response Rate Study 2026
Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10
Marketing
Credit Cards AI Visibility Index 2026: Three Publishers Control 62% of a $20B Marketing Category
After analyzing 4,200 credit card prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews between January and April 2026, 5W's research team found that just three publisher domains — The Points Guy, NerdWallet, and Bankrate — supplied more than 62% of the cita
Marketing
Designer AI Visibility Index 2026: Why Interior Designers and Architects Are Losing the UHNW Client to ChatGPT
The wealthiest homeowner in America used to find her interior designer through a referral, an Architectural Digest spread, or a single phone call to a friend. That funnel is now obsolete. She is opening ChatGPT. She is asking Claude. She is querying Perplexity. And the names she
Real Estate & PropTech
The 10-Year Loss Index Is a Real Estate Story. It’s Also An Important PR Story
The 10-Year Loss Index Real Estate Story is not just about New York real estate.