Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10
After analyzing 4,200 credit card prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews between January and April 2026, 5W's research team found that just three publisher domains — The Points Guy, NerdWallet, and Bankrate — supplied more than 62% of the cita
The 10-Year Loss Index Real Estate Story is not just about New York real estate.
How five leading agencies — 5W AI Communications, Talent Resources, Gushcloud, The Goat Agency, and Fanbytes — are reshaping influencer marketing for the AI Communications era.
The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.
Latin America is a $1.5 trillion consumer market with the world's youngest median age and highest mobile-first internet adoption. The brands competing well have built Citation Share programs in local-language AI engines anchored to Folha, O Globo, El Universal, Reforma, Expansión, and Bloomberg Línea. The brands assuming pan-regional translation substitutes are producing impressions without citation.
A social media crisis used to have a news cycle. That cycle is over. In 2026, the crisis lives inside the AI engines that now answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Generative AI did not "transform" public relations — that word is too soft. It rebuilt the floor. Ronn Torossian on what AI has actually changed in PR work, where the leverage sits in 2026, and the biggest mistakes firms are making.
Ronn Torossian, Founder and Chairman of 5W AI Communications, on how the pandemic reshaped PR, 5W's transformation into the AI Communications Firm, and what Citation Share means for the industry.
Virgo PR — boutique public relations, digital content, and investor relations agency. Founded 2020. New York-headquartered sister brand of 5W AI Communications. 150+ product launches, $5B+ in client valuations, 20+ IPOs and RTOs. Owned by Ronn Torossian.