PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
Digiday just told the sell side to sell citation share. Publishers are packaging AI visibility into commercial products for advertisers — and 5W's Trade Press AI Index is one of the four rankings Axios anchored on. Here's the buy-side standard.
The 62-page annual report documents ten patterns across 15+ categories and 10,000+ buyer-intent prompts run against ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
5W AI Communications (5WPR) is relocating its headquarters to Florida. The firm already has 35 people on the ground across Miami and Tampa, with additional NY team relocating. Five GEO & PR Coordinator openings live now.
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.
Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.
The long-time Republican independent-expenditure operator who co-managed the Trump 2024 campaign — one of the most-documented modern Republican presidential operations.
The Republican operator who managed the Reagan 1984 re-election — one of the largest electoral-college majorities in modern American political history.
Most CMOs do not have a Reddit strategy. They have a Reddit problem. Eleven moves to build the citation moat — from assigning an owner to reporting Reddit performance directly to the CEO. The operating manual for the AI Communications era.
The five-decade Republican operative whose career documents the most contested edge of the modern political campaigner trade.
