The Hospitality Citation Share Index is Everything-PR's standing quarterly research property measuring which hotels, restaurants, resorts, airlines, cruise operators, destinations, and travel platforms AI engines name first when consumers ask travel and hospitality questions. The Index runs across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — synthesizing the engines' recommendation behavior into a category-level read no individual brand or operator can produce on its own.
Consumer travel research now begins inside AI engines. The brands that surface in engine answers compound consideration share. The brands that don't surface are invisible at the moment of consumer research. The Index measures the gap — quantitatively, quarterly, across the major sub-categories of the travel and hospitality landscape.
Why the Index exists
By mid-2026, more than a third of consumers begin product research with AI before Google. Travel sits at the leading edge of that shift — luxury travel buyers researching $2,000-a-night bookings, honeymoon trips, and milestone vacations are among the heaviest users of conversational AI for travel discovery. Yet the category lacks standing measurement of which brands the engines actually recommend. The Index closes that gap. The underlying KPI framework is defined in Citation Share Is the New KPI.
Three principles govern the work. The Index is independent — Everything-PR reports on the category without commercial conflicts to the brands measured. The methodology is documented and consistent across quarters so longitudinal reads hold. The Index covers the full hospitality category at sub-category depth, not only the luxury tier.
The standing studies
The Index houses ten studies, each measuring a specific dimension of hospitality AI visibility. Six are quantitative scorecards; five are thesis-and-analysis companions.
Quantitative scorecards
- Luxury Hospitality Authority Index 2026 — The brand-by-brand authority ranking across the luxury hotel tier. Four Seasons edged Aman by one. Mandarin Oriental, Aman, Rosewood, and Belmond round out the tier-1 cluster.
- Citation Share Report: The Luxury Hotels Audit — The source-layer breakdown. Which publications, ratings, and review platforms AI engines retrieve from when buyers ask luxury-hotel questions. Condé Nast and Travel + Leisure dominate; Forbes Travel Guide carries the formal rating layer.
- Luxury Hospitality AI Citation Share Study — The methodology study with category-by-category breakdown across the luxury hospitality tier. Publishing June 12.
- Hotel Brand Earned Media Index Q2 2026 — Marriott wins volume. Four Seasons wins quotes. The split between scale-operator coverage volume and ultra-luxury authority quote share.
- AI Travel Recommendation Index 2026 — Which travel brands AI engines name first when buyers ask the chatbox where to go. Cross-category across destinations, OTAs, hotels, and platforms.
- The Hospitality Celebrity Index — Companion 5W research on celebrity-hospitality success and failure rates. Most celebrity restaurants die in 18 months; the ones that last 30+ years share a structural pattern.
Thesis and analysis companions
- How AI Is Reshaping Hotel Marketing — The five hotel brands setting the personalization standard (Marriott Bonvoy, Hilton, Four Seasons, Hyatt, IHG) and the four-layer framework (data, AI, channel, measurement) that turns guest data into recognition at scale.
- The Hotel Industry's Citation Share Crisis — Why hotel marketing's allocation against paid acquisition and OTA economics is the most expensive misalignment the category is funding in 2026 — and what to fund instead.
- The Luxury Travel PR Playbook Broke — What the legacy luxury travel PR playbook missed and what the data says replaced it.
- The Hospitality Crisis Playbook — The ten trigger types and first-24-hour decision trees for hotels, airlines, cruises, and restaurants in 2026.
- Restaurant Crisis Recovery Benchmark Q2 2026 — McDonald's, Chipotle, and Wendy's lead the category's crisis-recovery discipline. Boar's Head, Red Lobster, and Cracker Barrel trail.
Methodology
The Index measures AI engine citation behavior across five major engines — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — using a documented prompt set per study. Each scorecard uses the methodology language standardized across the EPR research franchise: directional modeled estimates from a defined prompt corpus, never logged production queries from the underlying engines.
The Q2 2026 cycle covers more than 8,400 prompts across the hospitality sub-categories. The Q3 2026 cycle expands coverage into airlines, cruise operators, and the broader destination-marketing surface. Quarterly cadence holds. The methodology evolves additively — new sub-categories layer in without breaking prior longitudinal reads.
The cross-study read
Across the quantitative scorecards, three signals separate the brands that win the answer from the brands that don't.
A clearly owned category position the engines can describe. Four Seasons owns ultra-luxury service legacy. Aman owns experiential destination luxury. Marriott owns scale. Hilton owns mid-market depth. Brands without a clearly owned position surface ambiguously, if at all.
A source graph anchored in the surfaces the engines retrieve from. Condé Nast Traveler, Travel + Leisure, FT Weekend, Robb Report, named-byline travel writers, Reddit travel and luxury-hotel communities, podcast appearances, and substantive brand-owned editorial. Brands building this surface across years compound retrieval signal.
Review-platform depth and quality. TripAdvisor, Booking.com, Google Reviews, and the OTA review surfaces feed engine retrieval at meaningful weight. Brands managing review platforms with discipline build favorable retrieval signal. Brands ignoring reviews feed adversarial content into the engine source graph.
The brands moving up the rankings inside each scorecard are the brands operating against all three at once. The brands stuck below the median are operating against one or none.
The quarterly cadence
The Index updates quarterly. Q1 reads cover prior-quarter prompt cycles. Q2 reads extend coverage and capture mid-year shifts. Q3 layers in expanded sub-category coverage. Q4 produces the year-end consolidation and the year-over-year longitudinal read.
Subscribers and category practitioners can expect each quarterly update to include new scorecard data, sub-category expansions, methodology notes for any additions, and the cross-study read that synthesizes the picture for hospitality leadership.
What's coming in Q3 2026
The Q3 2026 cycle, in build through July, includes three additions. The Airlines AI Visibility Index will measure carrier-by-carrier citation share across consumer-intent airline queries — best business class, premium economy, points programs, customer service, route coverage. The Cruise Operators AI Visibility Index becomes the cruise category's first standing AI visibility ranking, covering luxury (Seabourn, Silversea, Regent), premium (Viking, Oceania), and mass-market (Royal Caribbean, Carnival, Norwegian) sub-tiers. And the Asia Hospitality AI Visibility Index will produce the Asia regional read — addressing the structurally distinct source graph for Asian hospitality queries inside Western AI engines.
How to use the Index
For hospitality communications leadership, the Index serves three purposes. It benchmarks the brand's position against category competitors. It identifies the framework gap — which of the three signals (owned position, source graph, review depth) the brand is operating against, and which it isn't. It sets the 24-month roadmap for closing the gap.
The window in which brands can move materially up the rankings is open. The brands closing the gap first compound citation footprints competitors will spend the rest of the decade trying to displace.
