TEA BOARD INDIA , invites proposals from interested Advertising Agencies/Digital Marketing Agencies/Social Media and Web-Based Marketing Agencies for undertaking a Comprehensive Digital and Social Media Campaign for promotion of Indian tea and its specialty teas in India and 10 designated markets. The primary objective of this campaign is to reach out to global and domestic audiences, media, buyers, consumers, traders, importers, investors & institutions to heighten awareness about Indian tea, its many varieties, types , formats, positive health attributes and weave a story line that catches the imagination of people regarding its uniqueness.
The medium envisaged is to use the online platform to engage the consumers through a variety of tools such as use of graphic interactive designs, videos , use of interactive maps, animated gifs, pictures, information etc leading to more intensified level of curiosity and providing layered information depending on the curiosity level, use of online engagement activities such as quiz, contests and gift hampers to keep the users attracted to the social media campaign, use of info graphics, animated gif images, short videos etc. These are some of the indicative concepts for such engagements.
Scope of Work:
- Formulation of Creative Vision for a period of six months, to build-on and amplify Indian plantations in domestic and 10 International markets The Agency also has to formulate an online brand strategy for the international and domestic markets for the duration of the campaign i.e. six months.
- Creation and maintenance of unique and engaging properties for the campaign on social media channels. Based on the strategy proposed by the agency, new accounts on social media channels will need to be created. All the content has to be linked through TEA BOARD INDIA’s website for the promotion of Indian tea www.teaboard.gov.in on the appropriate platforms (e.g Facebook, Twitter, Instagram etc) and all traffic has to be directed to these . Creative material and inputs must be provided by selected agency in order to run campaign related activities on this website such as quiz/contest/trivia/infographics/videos etc. Wherever possible and feasible, online properties of Tea Board shall also be amplified, used and promoted.
- Amplification through Paid Digital Media Campaigns.
- Media Planning & providing professional inputs and support in buying of media for Digital Campaigns (Online and Mobile) for the domestic and international markets for running banners, adverts etc. on themes/subjects to be decided in consultation with TEA BOARD INDIA.
- The agency has to plan and execute innovative digital and social media promotion activities throughout the campaign duration to ensure better audience engagement. These will include, but are not limited to the following:
