- Development and execution of Integrated Marketing Communications for all KRA services related to revenue collection & trade facilitation.
- Strategic Public Relations for all KRA activities at corporate and business level.
- Special programs for key stakeholders in line with the KRA’s mandate.
- Provide corporate communication services with the aim of building brand awareness and equity at both corporate and service line level.
- Undertake a brand audit on the KRA Corporate brand and other service brands in the authority.
- Develop a brand architecture and framework aligning the Authority’s communication.
- Review, propose and execute branding plan for the Authority.
- Develop and implement communication strategies for the business units in the Authority and for the corporate brand.
- Broaden the scope of positive press awareness and coverage to a wider and relevant group of print and broadcast media.
- Public Affairs - to engage key stakeholders and lobby for awareness of KRA.
- Media Relations – Facilitate better interaction with the media. This will include open engagements through formal and informal sessions with key media practitioners, i.e. editorial heads, media owners, business/industry journalists. Opportunistic activities (News Bureau).
- Media Training – Design and deliver an effective media training program to prepare key resource(s) within KRA to have a better spokesperson(s) by improving their understanding on how to work with media more effectively
- Develop a digital strategy for the brand in alignment with the communication strategy.
- Communicate and engage with the audience on the social networks – Facebook, Twitter, and YouTube and other emerging channels.
- Populate the online networks with information & content related to the brand.
