Scope: The scope of this RFP encompasses research and marketing strategies and development of media advertising. Emphasis would be focused on student recruitment, college advancement, economic development, and college programs. The target audience for this sustained advertising strategy is broad and diverse. It will include potential students, parents, alumni, civic and business leaders. The intent of the advertising and marketing efforts is to create awareness of the successes of PCC. The resulting action would be the attraction of quality students and increase enrollment. The selected firm shall be the agency of record for Pitt Community College – Marketing & Advertising for Enrollment and will, under the resultant contract, work with the PCC Marketing Department as the central point of contact which will coordinate their activities.
At minimum, the successful agency shall perform the following services:
• Make recommendations for and coordinate public opinion research
• Assist the college in assessing its media advertising and marketing activities and purchase of advertising and marketing opportunities
• Assist the college in creative development of media advertising
• Assist the college in strategic communications planning in order to attain maximum public awareness of educational, research, program and public service activities
• Participate in, at a minimum, monthly planning meeting to provide marketing consultation and strategic direction of the media advertising opportunities
• Counsel and support for development of marketing plan
• Creative, copywriting, graphic design, media planning, media buying and placement services for campaigns that deliver broadcast and streaming television, radio, and social media and digital advertising
• Special market research projects such as focus groups and concept testing
• Monitor media purchases to verify correct messages and placements. Correct discrepancies as soon as possible and report to PCC Marketing Director.
Due Date: April 30, 2025 At 2:00 PM ET
Contact: Jane Alligood jralligood610@my.pittcc.edu 252-493-7641
