MONA Creative Profile Of PR Firm
Brands looking to increase sales and boost their visibility should consider working with MONA Creative. In less than five years, the New York-based firm has raised the bar for marketing and PR agencies by showcasing outstanding results with a wide array of clients.
Founded in 2015 by two experts from the advertising, marketing and PR worlds, Ilana Alperstein and Eva Karagiorgas, MONA Creative offers a complete package. It’s no surprise that many of MONA Creative’s clients are restaurateurs or in the food industry. Karagiorgas graduated from the acclaimed Le Cordon Bleu in Paris and headed development and brand strategy at Food Republic as Director of Marketing. Her performance there led to a career as Director of Integrated Marketing at Bon Appetit. Karagiorgas’ latest success before launching the agency was with clients like Nike, Delta Airlines, and Clairol at Ogilvy, Grey and Wieden + Kennedy. She also premiered the food category for the Gilt Groupe, a popular lifestyle and online shopping website.
Ilana Alperstein balances out Karagiogas’ advertising expertise with her deep experience in marketing and public relations. Prior to MONA, Alperstein was Vice President for Baltz & Company, a full-service public relations firm in New York. She previously worked for Morgans Hotel Group, a global hospitality company with locations in major cities around the world. Alperstein also performed strategic marketing for BMG Entertainment, one of the world’s largest record companies and distributors of digital music.
MONA CREATIVE: HOW THEY DO IT
The reason for MONA Creative’s success is not a secret. They’re elements of what marketers know can make a brand successful – a good strategic plan, a multi-disciplinary approach, and refinement of one’s message.
However, it takes a team like that at MONA Creative with the expertise and skill sets to put it together, lead and shepherd each step of the strategy. Clients seeking help in any or all of the following can expect full service and inspirational counsel from MONA Creative: brand development, marketing strategy, public relations, content strategy, events, social strategy and execution, digital creation, and crisis communications.
Consider their vast array of clients. In the restaurant and food industry alone, they serve more than two dozen restaurants, grills, bars and bakeries, including Olmstead, a James Beard new restaurant finalist. MONA Creative also represents the classic and ever-popular cookbook, “Joy of Cooking,” the recently published “Women on Food” by Charlotte Druckman, and Lindsay Maitland Hunt, author of the soon-to-be-released book, “Help Yourself: A Guide to Gut Health for People Who Love Delicious Food.”
Other food-related clients include Dandelion Chocolate, the Derschang Group, Waveland, an online organic tea/CBD merchant, and Snake River Farms, an online supplier of sustainable beef and pork products. For vegans, there’s Eclipse, a national distributor of plant-based ice cream, and Miyoko’s Creamery, which specializes in cashew milk dairy products. For traditionalists, MONA Creative also serves the Republic of Booza, a retail and wholesale ice cream maker.
In the hospitality sector, MONA Creative works with Accor, world-renowned for its range of 34 brands of luxury to budget accommodations in 110 countries. Other hotels served include the Ace Hotel in New Orleans and the Carpenter Hotel in Austin, Texas.
In other sectors, MONA Creative assists Fox Fodder Farm, a New-York based floral design shop and Jenni Kayne , an online merchant of clothing and accessories for women, men and children, as well as home furnishings. To round out its diversity of clients is Maev, a New York supplier of food bowls, vitamin bars, probiotics, enzymes, and collagens for dogs.