- To raise the visibility and credibility of the Ontario Society of Nutrition Management (OSNM) as a provincial organization
- To communicate its mission
- To attract new members, grow membership, and retain current members.
- To communicate strategically with key stakeholders such as members, corporate and educational partners, government, regulatory bodies, media, and the general public.
- To attract new sponsors, volunteers, leaders, and board members.
- To create a student membership.
- Review of current marketing, communications and branding efforts.
- Creation of an integrated marketing and communications plan.
- Membership recruitment and retention campaign. (Corporate Membership campaign)
- Comprehensive membership survey.
- Strategic stakeholder communications: ensure positive relations with educational partners, students, (youth chapters), corporate members / partners and employers.
- Web and social media strategy and guidelines.
- Media relations and advertising.
- Conference and event marketing.
- Student member recruitment
