- Promote SVSD as a great place to learn and to work.
- Promote the Steel Valley area as a great place to live and to raise a family.
- Position SVSD as an innovative leader in public education.
- Inform the development of a Strategic Plan and publicize the thrusts of that plan.
- Propose and implement a media‐relations strategy that increases the positive exposure of SVSD and the Steel Valley area to identified audiences.
- Identify opportunities for media coverage and work to facilitate that coverage.
- Develop and implement a multi-¬‐platform social media strategy.
- Propose and implement a marketing strategy to improve the perception of SVSD and the Steel Valley area.
- Propose and implement a marketing strategy to increase SVSD enrollment.
- Propose and facilitate programs/events to promote SVSD to stakeholders.
