PR Agency Sought By Experience Camps

December 7, 2019

Purpose:

Experience Camps are free, one-week camps for children who have had a parent or sibling that died. They help grieving children feel supported through friendship, teamwork, camp activities, and the common bond of loss. It is a safe environment where kids can explore their grief, break the isolation they may feel with their non-camp peers, and have a whole lot of fun. They have the opportunity to meet and connect with kids who are going through similar challenges while getting all of the benefits of the traditional summer camp experience.

In 2019, more than 750 campers attended Experience Camps programs in Maine, California, Georgia, Pennsylvania and Michigan. According to the U.S. Census Bureau, approximately 1.5 million children are living in a single-family household because of the death of one parent. Grieving children are at higher risk than their non-grieving peers for depression, anxiety, truancy, isolation, behavior problems, lowered academic achievement, drug and/or alcohol abuse, incarceration or suicide. Experience Camps helps break down the walls of isolation and connects grieving children to a community of peers who understand what they’re going through while normalizing the grief process and giving them hope for the future. For more information about Experience Camps, visit http://www.experience.camp. Follow us on Facebook, Instagram or Twitter.

Scope of Work:

The consultant will provide PR services to Experience Camps in a collaborative process to meet the objectives defined by Experience Camps, including but not limited to: Support the development and implementation of a year-round Public Relations plan aimed at increasing the awareness of Experience Camps in local and national markets. Develop and manage a PR calendar including campaigns, milestones (ie. new camp opened), outreach timing, trigger events (new board member, grief in the news, coping in life moments ie. Mothers Day)

Proactively seek out new media relationships on behalf of Experience Camps.

Identify and procure opportunities with social media influencers. Develop event PR strategy for major fundraising events. Manage and respond to all communications with media coverage, from pitch to recap, in a timely manner. Develop tailored pitch materials including messages to support our goals to generate leads camper recruitment, volunteer recruitment, fundraising as well as general awareness. Develop new story ideas and angles. Support identification of potential celebrity ambassadors. Measure and report on defined PR metrics, including support of quarterly PR reports for the Board of Directors. Ensure consistent communication with the Experience Camps team about progress toward deadlines.

Target Media (not limited to the examples below) National Broadcast ○ e.g., Today Show, Good Morning America, CBS This Morning, CNN, Ellen Show Online Platforms ○ e.g., The Huffington Post, Thrive Global, Mashable, Yahoo News National and Regional Mainstream Print ○ e.g., The New York Times, Atlanta Journal-Constitution, Today’s Caregiver magazine Local Media ○ e.g., Westport News, Ft. Lauderdale Sun-Sentinel, WPLG-TV Ft. Lauderdale / Miami, WXIA-TV Atlanta National and Regional Radio Social Engagement & News Aggregators ○ Facebook Live, Reddit, Medium Philanthropic Outlets ○ e.g., GoodCrowd.info, Philanthropy News Digest Relevant bloggers, influencers, celebrities related to the cause ○ Grief and parenting bloggers / social networks, such as Modern Loss Experience Camps PR SOW 2020