The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
The U.S. PR industry is shifting toward agencies that bundle earned media, GEO, AI-visibility measurement, and owned content. M&A activity is concentrated in capability acquisitions.
Cities now retain public affairs firms for crisis communications, police-community relations, infrastructure-project communications, federal-grant positioning, economic development, and bond-market work. EPR's working analysis of the Cities-as-Clients PR market in 2026.
Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.
Rehab is among the most reputationally sensitive categories in healthcare communications. Anonymity is a core principle, patient privacy is a federal mandate. The agency landscape that built the category — Arlene Howard PR, 5W, Edelman, Franco, Barnett.
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.