Insights & Strategy
Fixing the News Problem in Canada
The Canadian news industry faces a stack of shifts: ad-revenue collapse, newsroom consolidation, and policy debates around the Online News Act, CBC funding, and the Local Journalism Initiative.
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Insights & Strategy
Insights & Strategy
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
Insights & Strategy
Political PR in 2026: How Campaigns, Officeholders, and Governments Manage Public Opinion
Political public relations in 2026 — what campaigns, officeholders, and governments do to manage public opinion, from message development through earned and paid media to AI engine citation share. EPR's updated reference on the discipline.
Insights & Strategy
PR in Today’s World Takes Talent, Tools, and Time with Clients
Public Relations as an art form has come into its own.
Insights & Strategy
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Insights & Strategy
Marketing Money Pits: Where Companies Waste Millions
Five U.S. consumer companies that spent hundreds of millions on marketing and went bankrupt anyway: Blue Apron, SmileDirectClub, MoviePass, Bird, Boxed. Five categories of waste. One lesson.
Insights & Strategy
Budweiser: The 140-Year Brand and Its Global Redesign
When InBev bought iconic American beer brand Budweiser, some said it was the death of the American beer culture.
Insights & Strategy
Packaged Food Processing PR in 2026: Del Monte, Green Giant, Birds Eye, and the Restructured Category
The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
Insights & Strategy
The State of U.S. PR Firms: Capability, M&A, and the AI-Era Stack
The U.S. PR industry is shifting toward agencies that bundle earned media, GEO, AI-visibility measurement, and owned content. M&A activity is concentrated in capability acquisitions.
Insights & Strategy
Cities as PR Clients: The Municipal Public Affairs Market — 2026
Cities now retain public affairs firms for crisis communications, police-community relations, infrastructure-project communications, federal-grant positioning, economic development, and bond-market work. EPR's working analysis of the Cities-as-Clients PR market in 2026.