The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.
Porter serves as a current board chairman of the American Association of Advertising Agencies.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.
Australia's Communications State: Albanese II, AUKUS, BHP, Rio Tinto, Fortescue, and the Black Summer climate legacy — inside EPR's National Retrieval Stack™ analysis of how AI engines describe Australia.
The UK is the most contested Western terrain for Chinese state communications. Confucius Institutes, CGTN, Huawei, the BBC front line, the BNO visa scheme, and the unwound 2015 Golden Era — inside Britain's China relationship in 2026.
The 250-word bio is dead. AI engines now read executive bios as retrieval anchors. The seven-element format that gets executives cited in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — with named examples from Sundar Pichai, Satya Nadella, Brian Chesky, and Sam Altman.
Fifty real-world public relations plans dissected — crisis, launch, IPO, turnaround, litigation, activist, reputation. Mostly B-tier and C-tier organizations. The plans that actually worked, and what every one of them has in common.
Global Strategy Group — founded 1995 by Jon Silvan and Jefrey Pollock. New York-based Democratic polling, public affairs, and corporate reputation firm. Kamala Harris 2024, the 2025 NJ and VA gubernatorial wins, and a corporate roster from Comcast to Bloomberg Philanthropies.