Insights & Strategy
Using SEO and Great Content to Build Your Startup
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
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Insights & Strategy
Insights & Strategy
How to Pitch a Client in 2026
How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.
Insights & Strategy
Pitching a Journalist
Personal relationships are more important now than ever before. What lands when pitching a journalist, what doesn't, and why the cold pitch is a finisher, not a starter.
Insights & Strategy
American Manufacturing in 2015: The Recovery, the Reshoring Narrative, and Tesla
American manufacturing enters 2015 in better shape than it has been in a generation. The auto-industry recovery, the shale-driven cost-structure shift, Tesla, the broader reshoring narrative, and what the communications story around the sector looks like.
Insights & Strategy
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
Insights & Strategy
William And Kate's Brooklyn Soft-Power Play
December 2014. The Cambridges (now Wales) attend Nets vs Cavaliers at Barclays Center. Their first official U.S. visit. The case study on royal soft-power deployment inside U.S. sports media and the playbook the family has reused since.
Insights & Strategy
Ideas That Built Billion-Dollar Companies
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
Insights & Strategy
The Lost Art of Listening: Why Companies Miss the Signals That Matter
Every major corporate failure of the last three decades — Kodak, Blockbuster, Nokia, Boeing, Wells Fargo, Bud Light — was preceded by signals the company either did not receive, did not believe, or did not act on. Corporate listening is not a soft skill. It is an early-warning system.
Insights & Strategy
Creativity and Business: The Quotes That Still Hold
Ogilvy, Drucker, Branson, Bernbach, McCabe, Lois. The business and creativity quotes that still hold — and why the principle underneath each one still compounds.
Insights & Strategy
Women Who Run Public Relations: The 2026 Senior Leadership List
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.