Insights & Strategy
Networking in Public Relations: The Complete Beginner's Guide
In today's world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established.
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Insights & Strategy
Insights & Strategy
Women Who Run Public Relations: The 2026 Senior Leadership List
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
Insights & Strategy
Employee Engagement in 2026: The Working Reference
Employee engagement is the discipline of building substantive workplace conditions that produce sustained productivity, retention, and discretionary effort. The Gallup Q12 framework, the engagement-survey infrastructure (Glint, Culture Amp, Lattice, 15Five), and the five structural disciplines that compound: values authenticity, manager capability, recognition, growth pathways, long-arc infrastructure.
Insights & Strategy
Optimize Content for the Audience not SERPs
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
Insights & Strategy
PR in the Age of the Social Entrepreneur
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”
Insights & Strategy
360-Degree Feedback: The Leadership-Development Discipline, Updated for 2026
360-degree feedback is the leadership-development discipline that measures effectiveness across direct reports, peers, supervisors, and self-assessment. Developed across the 1990s by the Center for Creative Leadership, Lominger (now Korn Ferry), and parallel organizational-psychology researchers, the methodology remains standard Fortune 500 infrastructure in 2026. The frameworks, the providers, and the five principles that determine whether it works.
Insights & Strategy
Why Creativity Is Becoming A Competitive Advantage Again
AI commodified the execution layer. Optimization, A/B testing, content production — everyone now has AI-grade discipline. The remaining moat is creativity. Why original thinking is back as the dominant competitive advantage in 2026.
Insights & Strategy
Negotiation Tactics for Communications Leaders in 2026
Negotiation tactics for executives, founders, and communications leaders in 2026 — preparation density (now AI-amplified through Claude), anchor positioning, BATNA development, time pressure asymmetry, public attention discipline. ExxonMobil's 1999 merger, PepsiCo serial acquisition, partnership and JV negotiation, crisis and litigation, compensation, cross-border.
Insights & Strategy
3 Ways to Transform your Next PR Message
The four elements that consistently appear across PR messages that travel — curiosity that resolves quickly, specificity with named entities and numbers, narrative structure built around a clear change event, and AI engine retrievability through GEO. The framework, the contemporary fourth element, and the three-question test of message strength.
Insights & Strategy
UHNW Communications: How Billionaires Manage Reputation
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.