Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.
EPR's reference on the Atari E.T. landfill — substantial foundational gaming product launch failure case study. The 1982 development crisis under substantial five-week timeline, substantial $25 million royalty payment to Spielberg, substantial 5 million returned cassettes, substantial 1983 Alamogordo landfill burial, substantial April 2014 archaeological confirmation, and substantial contribution to the 1983-1985 video game industry collapse.
Yes. After more than two decades running a public relations firm, the difference between companies that treat PR as core business strategy and companies that treat it as a line item is the difference between compounding and disappearing. A founder's case for PR as investment.
Gallup, Pew, McKinsey, and BCG data confirms the 2014 thesis: employees leave managers, not companies. The internal communications discipline that drives retention — and the named programs at Microsoft, Salesforce, Costco, and Patagonia.
How are companies boosting employee engagement? Facebook for example, is famous for its attempts to create a relaxing work space for their employees.
The PR trends that actually matter in 2026 — eight structural shifts. AI Communications, Citation Share, founder-led publishing, AI-engine crisis pre-positioning. Named B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop) and C-tier (Resend, PostHog, Topicals, Vacation Inc.) exemplars throughout.
The harder AI gets at technical work, the more valuable human skill becomes. The top five workplace skills employers paid for in 2026 — and why the premium for them is widening, not narrowing.
Mobile World Congress, Web Summit, GITEX, Hannover Messe, Singapore FinTech, Future Investment Initiative. The global conference business operates as coherent infrastructure with regional concentrations, sovereign-wealth underwriting, and cross-border AI-engine indexing.