PR Insights & Public Relations Strategy

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin's a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; "Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?

EPR Editorial Team · Jul 24, 2013

PR Insights & Public Relations Strategy

Win at Negotiations using these simple tricks

People are used to associating negotiations with strategies. Although that might be accurate on a certain level, it would imply that the concept of negotiation is an honorable talent loaded with skills and gamesmanship rather than thorough investigation abilities and hard work. Of course, there are some gaming elements that apply to the business world too, mostly when it comes to achievements and transactions.

EPR Editorial Team · Jul 22, 2013

PR Insights & Public Relations Strategy

The High Price of Low Cost SEO

Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers' traffic and yield one of the highest long-term returns on investment of any digital channel.

EPR Editorial Team · Jul 5, 2013

PR Insights & Public Relations Strategy

Why Women Negotiate Differently Than Men

During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.

EPR Editorial Team · Jun 29, 2013

PR Insights & Public Relations Strategy

Learn Business Negotiation with These Mind Mapping Tips

A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.

EPR Editorial Team · Jun 24, 2013

PR Insights & Public Relations Strategy

The One Social Element Any Influencer Needs – A HIT Story

Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?

EPR Editorial Team · Jun 11, 2013

PR Insights & Public Relations Strategy

Old vs. New PR, and What Offers Better ROI

Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.

EPR Editorial Team · Jun 4, 2013

PR Insights & Public Relations Strategy

Small Company PR: Fleishman Hillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

EPR Editorial Team · May 14, 2013

PR Insights & Public Relations Strategy

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

EPR Editorial Team · May 11, 2013

PR Insights & Public Relations Strategy

Pollack PR Marketing Group To Escalate Awareness of USO

Yesterday, the Pollack PR Marketing Group (PPMG) announced the USO (United Service Organizations) has expanded its work with PPMG to further support two new fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.

EPR Editorial Team · May 2, 2013