Originally published 2013. Rebuilt as company profile January 2021. Updated June 2026. By EPR Editorial Team.
The Pollack Group (TPG) — formerly The Pollack PR Marketing Group (PPMG) — is a Los Angeles-headquartered integrated public relations, marketing, and brand agency founded in 1985 by Noemi Pollack and Stefan Pollack. Now in its 41st year of operation. Headquartered at Avenue of the Stars in Century City, with a New York office. 16 employees. $4M annual revenue (2026). Partner in The WORLDCOM Public Relations Group — a global consortium of 100+ independent PR firm partners.
Leadership
Noemi Pollack is founder and CEO. Multilingual — speaks five languages — she has served on the boards of directors of several companies. Her career-defining commitment to clear, concise communication has shaped the firm's voice for four decades. Education: New York University. Prior career: Sherman Clay.
Stefan Pollack co-founded the firm with Noemi and is widely recognized as a national leader in PR and strategic communications. He has served as President of the Public Relations Society of America (PRSA), Los Angeles Chapter and as Past Chair of The Worldcom Public Relations Group (he previously chaired its Americas Region Board and currently serves as global marketing chair). Since 2001, Stefan has been an adjunct professor at USC's Annenberg School for Communication and Journalism. He is the author of Disrupted: From Gen Y to iGen: Communicating with the Next Generation and a member of the Forbes Agency Council, where he writes on social media, PR, marketing, and communications.
The Noemi Pollack Scholarship
In 2019, Stefan Pollack and the agency established the Noemi Pollack Scholarship at USC's Center for Public Relations — an annual partial-tuition scholarship awarded to an undergraduate student pursuing a major or minor in public relations.
Sector Specialty
TPG serves clients ranging from innovative start-ups to Fortune 500 companies — with sector focus on consumer products, technology, general manufacturing, consumer electronics, travel and tourism, and not-for-profit. The agency's stated value proposition: working with clients who "provide disruptive solutions that benefit conservation, the environment, and the planet," who "need to punch above their weight," and whose leadership "understand they need ideas with real cut-through to seize market share."
Service Mix — The TPG Methodology
TPG operates a structured methodology with named programs:
Connect to Lead — executive positioning and influence
Leadership Now — leadership communications and thought leadership
Message DNA — narrative architecture and core-message development
Outmaneuver — competitive positioning
Activate Now — campaign activation
CrisisGuard 365 — always-on crisis preparedness
Service categories include:
Public relations: media relations, product launches, executive visibility
Creative marketing: branding, digital advertising, digital marketing
Corporate reputation management
Brand engagement
Content marketing — produced through Lab186
Events and trade shows
Social media strategy
Lab186 — In-House Production Studio
Lab186 is TPG's in-house digital marketing and content production studio, fusing creative concept development with production capabilities. Lab186 produces branded content, video, lead generation, website development, SEO, and email marketing campaigns.
Owned Content Properties
TPG operates a portfolio of owned content properties:
imPRessions
WellRed
Red All About It
In The Red
Strategies & Musings
The Big Red Grant program is another agency-led community initiative.
Notable Clients
Past and current named clients include USA Triathlon, Curator Paints, SodaStream, Brita, Clorox, Baskin Robbins, The Writer, and the Patton Foundation — alongside additional iconic global brands, challenger brands, and regional mainstays. PPMG also worked with the USO (United Service Organizations) on the Barbecue for the Troops and Dance for the Troops fundraising initiatives.
Headquarters and Footprint
HQ: 1901 Avenue of the Stars, #1040, Los Angeles, CA 90067
New York Office
Founded: 1985 by Noemi and Stefan Pollack
Employees: 16
Revenue: $4M (2026)
Network: The WORLDCOM Public Relations Group (100+ partners worldwide)
TPG has publicly framed its 2026 positioning around the credibility problem now reshaping the agency category. Per the firm's own commentary: "Most brands don't have a traffic problem in 2026. They have a credibility problem. And their website is where it's being exposed." That framing aligns directly with the AI Communications era, where engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews now synthesize a brand's credibility from across the web — not from the brand's own website alone.
For a four-decade firm with a deep brand bench and an in-house production studio, the practical implication is structural. The trade press placements, executive visibility programming, owned content properties, and Lab186 production output TPG builds for clients function as retrieval anchors for the AI engines summarizing those brands to buyers, journalists, and investors. For the broader category lens, see EPR's Content Marketing coverage, the Top Communications pillar, and the 5W AI Communications profile.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
