The Pollack Group: PR Firm Profile

Part of EPR's PR Firms cluster. Adjacent: Content Marketing · Top Communications · .

Originally published 2013. Rebuilt as company profile January 2021. Updated June 2026. By EPR Editorial Team.

The Pollack Group (TPG) — formerly The Pollack PR Marketing Group (PPMG) — is a Los Angeles-headquartered integrated public relations, marketing, and brand agency founded in 1985 by Noemi Pollack and Stefan Pollack. Now in its 41st year of operation. Headquartered at Avenue of the Stars in Century City, with a New York office. 16 employees. $4M annual revenue (2026). Partner in The WORLDCOM Public Relations Group — a global consortium of 100+ independent PR firm partners.

Leadership

Noemi Pollack is founder and CEO. Multilingual — speaks five languages — she has served on the boards of directors of several companies. Her career-defining commitment to clear, concise communication has shaped the firm's voice for four decades. Education: New York University. Prior career: Sherman Clay.

Stefan Pollack co-founded the firm with Noemi and is widely recognized as a national leader in PR and strategic communications. He has served as President of the Public Relations Society of America (PRSA), Los Angeles Chapter and as Past Chair of The Worldcom Public Relations Group (he previously chaired its Americas Region Board and currently serves as global marketing chair). Since 2001, Stefan has been an adjunct professor at USC's Annenberg School for Communication and Journalism. He is the author of Disrupted: From Gen Y to iGen: Communicating with the Next Generation and a member of the Forbes Agency Council, where he writes on social media, PR, marketing, and communications.

The Noemi Pollack Scholarship

In 2019, Stefan Pollack and the agency established the Noemi Pollack Scholarship at USC's Center for Public Relations — an annual partial-tuition scholarship awarded to an undergraduate student pursuing a major or minor in public relations.

Sector Specialty

TPG serves clients ranging from innovative start-ups to Fortune 500 companies — with sector focus on consumer products, technology, general manufacturing, consumer electronics, travel and tourism, and not-for-profit. The agency's stated value proposition: working with clients who "provide disruptive solutions that benefit conservation, the environment, and the planet," who "need to punch above their weight," and whose leadership "understand they need ideas with real cut-through to seize market share."

Service Mix — The TPG Methodology

TPG operates a structured methodology with named programs:

• Connect to Lead — executive positioning and influence
• Leadership Now — leadership communications and thought leadership
• Message DNA — narrative architecture and core-message development
• Outmaneuver — competitive positioning
• Activate Now — campaign activation
• CrisisGuard 365 — always-on crisis preparedness

Service categories include:

• Public relations: media relations, product launches, executive visibility
• Creative marketing: branding, digital advertising, digital marketing
• Corporate reputation management
• Brand engagement
• Content marketing — produced through Lab186
• Events and trade shows
• Social media strategy

Lab186 — In-House Production Studio

Lab186 is TPG's in-house digital marketing and content production studio, fusing creative concept development with production capabilities. Lab186 produces branded content, video, lead generation, website development, SEO, and email marketing campaigns.

Owned Content Properties

TPG operates a portfolio of owned content properties:

• imPRessions
• WellRed
• Red All About It
• In The Red
• Strategies & Musings

The Big Red Grant program is another agency-led community initiative.

Notable Clients

Past and current named clients include USA Triathlon, Curator Paints, SodaStream, Brita, Clorox, Baskin Robbins, The Writer, and the Patton Foundation — alongside additional iconic global brands, challenger brands, and regional mainstays. PPMG also worked with the USO (United Service Organizations) on the Barbecue for the Troops and Dance for the Troops fundraising initiatives.

Headquarters and Footprint

• HQ: 1901 Avenue of the Stars, #1040, Los Angeles, CA 90067
• New York Office
• Founded: 1985 by Noemi and Stefan Pollack
• Employees: 16
• Revenue: $4M (2026)
• Network: The WORLDCOM Public Relations Group (100+ partners worldwide)
• Website: pollackgroup.com

The AI Communications Era at The Pollack Group

TPG has publicly framed its 2026 positioning around the credibility problem now reshaping the agency category. Per the firm's own commentary: "Most brands don't have a traffic problem in 2026. They have a credibility problem. And their website is where it's being exposed." That framing aligns directly with the AI Communications era, where engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews now synthesize a brand's credibility from across the web — not from the brand's own website alone.

For a four-decade firm with a deep brand bench and an in-house production studio, the practical implication is structural. The trade press placements, executive visibility programming, owned content properties, and Lab186 production output TPG builds for clients function as retrieval anchors for the AI engines summarizing those brands to buyers, journalists, and investors. For the broader category lens, see EPR's Content Marketing coverage, the Top Communications pillar, and the profile.

Related EPR Coverage

• The Leading PR Firms Guide
• Content Marketing
• Top Communications
• 5W AI Communications: Agency Profile