1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
B2B small and medium business companies obtain different results from the social networks they use, a new study presented by emarketer.com shows. 600 US B2B SMB websites were included in Optify’s analysis that had some very interesting findings.
Saying the PR industry has changed since I started my career just six years ago is an understatement.
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.
Public relations professionals often disagree with the decisions taken by the top management of the companies they work for, even if they find it quite difficult and it sometimes costs them their jobs, a new study by researchers at Baylor University and the University of Texas at Austin has shown.
Four simple tricks to improve website content quality and readability, offered by Christian Boughner, of Infographicworld.com.
In a world full of startups, how will yours stand out? How can you make yours successful? The key to success is productivity. Here are some tips to making your startup more productive: