
Study: 5 Digital Mom Archetypes
MWW’s research and analysis will help brands entice mom’s via social and digital media with their diverse interests in mind.

MWW’s research and analysis will help brands entice mom’s via social and digital media with their diverse interests in mind.

It just isn't possible to make it as a company without a social media presence anymore.

Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of Omaha” Warren Buffet are all hailed as great communicators – no argument here.

PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?

In her role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs.

Recently we had the distinct pleasure of speaking with Mark Lankester, CEO of one of the world's most dynamic and fastest growing companies, Tune Hotels. Everything PR News takes a look at the man behind the hotel vision "5-star sleeping experience at a 1-star price."

What's the best social media platform for business?

January 23-27 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.

Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.

Peter Shankman, founder of Help A Reporter Out (HARO) and recognized worldwide for his ability to invent new ways of thinking about Social Media and PR, will be hosting a live Tokkster Q & A chat session on Wednesday, January 18th at 6:00 pm EST. The event, which is free and open to all, will be connecting Shankman in real time with other audience members concurrently visiting the same page.