Insights & Strategy
Successful App Launch: The Duolingo App
Learn how Duolingo revolutionized language learning through gamification, creative marketing, and user engagement to become a global success in the app market.
Category
Insights & Strategy
Insights & Strategy
What a Good Creative RFP Actually Looks Like
Most creative RFPs are wishlists dressed as specs. Agencies bid blind, work suffers, the relationship breaks within a year. A good creative RFP does six things — names the audience, sets the budget honestly, picks one KPI, defines the deliverable, locks the timeline, and tells the agency what it does NOT want. The template, the common failures, and what separates a brief that wins work from a brief that wastes everyone's time.
Insights & Strategy
Investor Relations Done Poorly: A Recipe for Erosion of Trust and Shareholder Value
Learn how poor investor relations practices can damage company reputation, erode trust & hurt shareholder value through ineffective communication & lack of transparency
Insights & Strategy
Lifestyle PR Fails in Men’s Brands: A Cautionary Tale of Missteps and Missed Opportunities
Learn how men's lifestyle brands struggled with PR fails by relying on outdated masculinity stereotypes and failing to adapt to modern values of inclusivity and sustainability
Insights & Strategy
PR Strategies for European Non-Profits
How European non-profits build PR programs across cultural, linguistic, and regulatory diversity — what works in Berlin, Brussels, Madrid, Stockholm, and the cross-border programs that scale.
Insights & Strategy
10 Things AI Can’t Help with in the PR Business: A Reality Check
Learn why human expertise remains essential in PR despite AI advances, from crisis management to relationship building and creative storytelling
Insights & Strategy
Building Trust and Engagement in Mom and Baby PR: A Deep Dive into Pampers’ Campaigns
Learn how Pampers builds trust through PR campaigns, emotional storytelling and social media engagement. Expert analysis of successful mom and baby marketing strategies.
Insights & Strategy
Publicity Stunts That Worked: Bold Moves, Big Returns
Innovative publicity stunts in 2025 — Tesla, Lush, Nike, Gucci, Spotify, Coca-Cola — that captured attention through sustainability, social justice and digital innovation. Part of EPR's PR stunts hub.
Insights & Strategy
Branding That Failed From a PR Perspective – Lessons Learned
Learn from major PR disasters including Pepsi's Kendall Jenner ad, Gap's Pride campaign and New Coke. Explore what went wrong and how brands can avoid similar mistakes.
Insights & Strategy
Brand-Owned Newsrooms Are Eating the Press Cycle
Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.