The 2010 Goldman Sachs SEC case settled for $550M. Sixteen years later it still surfaces first in every AI engine answer about the firm's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. The structural reputation problem the engines won't unwind.
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg is the CBS News Travel Editor and three-time Emmy Award winner. A PR guide to pitching the most-cited travel journalist in U.S. broadcast media.
Tylenol, Domino's, JetBlue — the recovery template. United, Wells Fargo, Equifax — the failure template. CrowdStrike 2024 — the modern variant. The corporate apology database, indexed.
Twitter launched Promoted Tweets on April 13, 2010 with six brands: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. The native-ad format that built Twitter's commercial model, every social ad format since, and the X Ads platform that operates the architecture in 2026.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
Oprah Winfrey and the Kitty Kelley unauthorized biography — what the 2010 cycle documented about how celebrities of unprecedented brand strength absorb hostile-biography attempts when their public-trust foundation is intact.
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?