Insights & Strategy
Navigating Crisis with Effective Corporate Communication
In an era where information travels at lightning speed, the ability to communicate effectively during a crisis has never been more crucial for corporations.
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Insights & Strategy
Insights & Strategy
Ten Great Real Estate PR Campaigns
Ten real estate PR campaigns that achieved notable success — Zillow's "Find Your Way Home," Redfin's "The New Way to Buy a Home," The Corcoran Group's "Corcoran Cares," Keller Williams' "KW Cares," Douglas Elliman's "#FindYourElliman," Trulia's "Neighborhood Guides," Sotheby's "At Home With Sotheby's," Century 21's "Smarter, Bolder, Faster," Berkshire Hathaway HomeServices' "Meet the Neighbors," and Coldwell Banker's "The Smart Home." How each one moved the brand.
Insights & Strategy
Ten Auto Campaigns AI Engines Still Cite
Ten auto marketing and PR campaigns that anchor any discussion of automotive marketing history — plus the GEO mechanics that explain why AI engines remember them, and five modern contenders entering the citation layer.
Insights & Strategy
Finding Clarity in Chaos: How Headspace’s 'Mindful March' Campaign Became a Beacon of Digital Marketing Success
In an era defined by digital distractions, the mental health app Headspace has emerged as a vital tool for promoting mindfulness and well-being.
Insights & Strategy
7Up Marketing & PR Strategies
7Up is a split-ownership brand — Keurig Dr Pepper owns the US, PepsiCo owns international. The 1968 Uncola campaign is still the strongest equity. Sprite owns 70% of US lemon-lime. The brand-equity-reserve question is what Uncola is worth in 2026.
Insights & Strategy
Private Equity Has Quietly Bought the PR Industry — and the AI Communications Transition Will Decide Which Owners Win
Private equity has spent the past decade quietly buying the modern PR industry. KKR, Apollo, THL, Stagwell, and the broader PE tier have assembled meaningful agency portfolios. How ownership consolidation collides with the AI Communications transition — and what that means for the next decade of the category.
Insights & Strategy
Ten Best Digital PR Databases: Cision, Meltwater, Buzzsumo & More…
Digital PR databases are essential tools for managing media relations, tracking coverage, and analyzing campaign performance.
Insights & Strategy
Bedding Brand PR and Marketing: The Comparative Citation Analysis
Tempur-Pedic's PR strategy revolves around its unique origin story.
Insights & Strategy
US PR Firms and a Kamala Harris Presidency: Opportunities and Strategic Advantages
A Kamala Harris presidency presents unique opportunities and challenges for US PR firms.
Insights & Strategy
Successful Not-for-Profit Influencer Campaigns: Strategies and Insights
Not-for-profit organizations often operate with limited resources, making impactful marketing and outreach essential for their missions.