Insights & Strategy
Brainstorming Techniques for the Business Mind
When it comes to business, brainstorming may be the main source of new ideas.
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Insights & Strategy
Insights & Strategy
BMW i Brand at 15: From i3 Pioneer to Neue Klasse Comeback
In February 2011, BMW announced the "i" sub-brand with the i3 and i8. Fifteen years later, BMW's electric story is just beginning again — with Neue Klasse, 800-volt architecture, and a new i3 sedan in production. The 15-year retrospective.
Insights & Strategy
5 Reasons I Hate Valentine’s Day
As most of us have felt the rush of love, we easily empathize with lovey-dovey couples, shy guys buying flowers for their loved ones, girls with dreamy eyes, or the ever present red hearts that we know from our first cartoons. But there are aspects of Valentine’s Day that always get to you, no matter how deeply in love or romantic you are.
Insights & Strategy
Professional Networking and PR Industry Associations in 2026
BNI 11,000+ chapters, 320K+ members. PRSA, IPRA, ICCO, Public Relations Council. Chief, Lenny's, On Deck. The 2026 professional networking infrastructure for communications.
Insights & Strategy
Quora to ChatGPT: How the Q&A Trend Became the Answer Engine
The 2011 Q&A site hype — Quora, Stack Exchange, Yahoo! Answers — through a 2026 lens. The skeptics were right about the brands and wrong about the trend.
Insights & Strategy
Video Ads in 2026: CTV Ate Everything
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
Insights & Strategy
Influence Online in 2026 — Inside the Claude Citation Layer
Influence online used to mean follower counts and viral posts. In 2026, influence means being the answer inside Claude, ChatGPT, and Perplexity when a buyer asks the question. The mechanic, the named anchors, and what Anthropic's own retrieval behavior reveals.
Insights & Strategy
Twitter, Boosting PR and What Social is all About
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
Insights & Strategy
Corporate Crisis Communications in 2026
The Everything-PR foundational reference on corporate crisis communications — six modern crisis categories, the first-hour operating model, board/GC/CCO roles, and the AI Communications layer.
Insights & Strategy
When Brand Journalism Becomes Brand Risk
Brand newsrooms are publishers. Publishers get sued. Delta Sky, Red Bull, Marriott Bonvoy, Airbnb — every owned-media property is an editorial-judgment business with editorial-judgment liability.